The recent publication by Prof. Dr. Michael Steiner, Prof. Wayne D. Hoyer, Prof. Dr. Manfred Krafft, Lena Kamp, and Dr.

From June 23–25, 2025, Professor Leo Paas from the University of Auckland (New Zealand) visited the Marketing Center Münster to collaborate with members of the Chair of Marketing Management.

In a world where effective negotiation is a key differentiator, our students recently participated in a highly engaging two-day workshop designed to elevate their skills and confidence in any negotiation setting. Led by Tobias Frank, Sales Director DE & AT at Engelhard Arzneimittel, the workshop provided invaluable real-world perspectives and practical strategies.

Prof. Manfred Krafft, Chair of Marketing Management (IfM) at the MCM, has recently had two papers published in leading academic journals: the prestigious Journal of Marketing and the Journal of Retailing. He has also been honoured with the Best Paper Award.

WHO WE ARE

• The Chair of Marketing Management (IfM) – led by Prof. Dr. Manfred Krafft – with a research focus on Sales Management, Channels and Retailing, as well as Customer Management
• The first marketing chair in Germany (foundation in 1969)
• A young and passionate team that you will get to know better at various socials or joint lunches

WHAT YOU CAN EXPECT

From January 29 to 31, the CustMaS team hosted a highly engaging multiplier event at Akademia Leona Koźmińskiego (Kozminski University) in Warsaw, Poland.