💡 What questions are shaping current marketing research? The 5th Conference on Market-Oriented Management (MOMC 2026) in Mannheim brought together researchers from various universities to discuss current research projects and emerging topics. Among them were Dr. Hendrik Schierwater and Patrick Wöhnl from the Chair of Digital Transformation.
Denver, Fort Collins, Colorado Springs: within a few weeks, Manfred Krafft and Frederik Ferié o
💡 Prof. Dr. Sebastian Hohenberg recently contributed to the Industrial Marketing Management Summit: Baltic States at Kozminski University in Warsaw, which brought together the international B2B research community to discuss current developments and future research opportunities.
Recently, Prof. Manfred Krafft and his team from the Chair of Marketing Management at the University of Münster traveled to Oslo for the second edition of a joint Ph.D. seminar with the Department of Marketing at BI Norwegian Business School.
B2B solution selling is often seen as the supplier’s responsibility: understanding customer needs, designing the right offering, and delivering value. A recent Journal of Business Research paper by Victoria Kramer and Manfred Krafft in collaboration with Stefan Worm (BI Oslo, Norway), and Sundar G. Bharadwaj (University of Georgia, USA) shows that customers also play a decisive role in solution selling.
The German Research Foundation (DFG) has awarded funding for a new three-year research project at the Chair of Marketing Management, led by Dr. Victoria Kramer. The project investigates how circular offerings create value in business-to-business (B2B) markets and aims to advance our understanding of how firms can successfully transition toward more sustainable and resource-efficient business models.
Prof. Dr. Sebastian Hohenberg, Chair of Digital Transformation and Co-Director of the Center for Business Transformation, has been named an Outstanding Reviewer by the Journal of Marketing.
Congratulations to Sebastian on this achievement.
Read the full news article here.
From June 2nd until June 5th 2026, the EMAC Spring Conference was held at the University of Bath, bringing together marketing scholars from across Europe and beyond. Once again, the MCM was well represented – with contributions spanning topics such as pop-up stores, brand rivalry, customer relationship management, sales strategy, pricing, virtual and augmented reality in marketing, as well as the use of text and language in consumer research.
In a new article which is now forthcoming in IJRM - International Journal of Research in Marketing, a global team of marketing scholars including LMM Chair Prof. Thorsten Hennig-Thurau introduces Spatial Captivity, a concept the authors define as perceived physical limitations on an individual’s free movement in the immediate material surroundings.
The Marketing Center Münster has reason to celebrate: two researchers from the Chair of Marketing Management have recently been recognized for their outstanding doctoral work.