A new study published in the Journal of Retailing by Marleen Hermans, Els Breugelmans, Felix Lehmkuhle, Manfred Krafft, Mirja Kroschke, and Murali Mantrala looks at how radical store transformations affect sales performance at the category level - a topic that has received surprisingly little attenti
A new study by Victoria Kramer, Janina Wiebringhaus, Detelina Marinova, and Manfred Krafft—published in the Journal of Service Research as part of a special issue on disadvantaged and vulnerable consumers—sheds light on a question in mental healthcare and service research that remains in
The Marketing Center Münster is proud to announce that Professor Sebastian Hohenberg has been named co-recipient of the 2025 Varadarajan Award for Early Career Contributions to Marketing Strategy Research, awarded by the American Marketing Association’s (AMA) Marketing Strategy Special Interest Group. The Varadarajan Award is one of the field’s most prestigious recognitions and honors scholars whose work has made an exceptional contribution to marketing strategy research and practice.
The Rectorate of the University of Münster has awarded the Dissertation Award 2025 to 13 early-career researchers, honoring the best doctoral theses of the year. We are delighted to announce that Dr. Christina Okoutsidou, a former PhD student at the Chair of Marketing Management (IfM), received the award for the School of Business and Economics.
MCM Professor Thorsten Hennig-Thurau is once again included in the 2025 Stanford-Elsevier Ranking of the world’s Top 2% most-cited scholars, published by PLOS.
In keeping with its annual tradition, the academic family “SALTY,” established by Professor Sönke Albers (KLU), convened to explore the latest frontiers in marketing.
From August 4 to 6, 2025, the IfM (Chair of Marketing Management) team spent three days at an off-site seminar at Landhaus Rothenberge to intensively discuss current research projects. The focus was on project presentations by each team member, which impressively showcased the thematic diversity at the institute. The critical and constructive discussions provided all participants with valuable input for their future work.
In Hollywood, the buzz for a new film is usually considered a good predictor of its success at the box office.
But Prof. Thorsten Hennig-Thurau from the MCM's Chair of Marketing & Media along with a team of marketing scholars from Toulouse and Karlsruhe now provide empirical evidence that buzz is actually so much more than just an indicator -- it's also infectious. The authors show that the buzz for a new product causes success by:
As businesses increasingly shift from selling products to offering integrated services and solutions—a transformation known as servitization—the question of how to adapt sales strategies accordingly has become ever more pressing. A new study co-authored by Dr.
