Dear students,
as of now, you can apply for the MCM seminars in the summer semester 2022.
Please specify your preferences until December 15, 2021 - 23:59.
The following seminars are offered:
Hier ist der Ablaufplan zur Veranstaltung:
Why are some marketing communication measures very positively received by consumers and lead to a significant increase in sales, while others cause permanent damage to the brand concerned?
The Master's students of the course "Consumer Behaviour" were given a detailed insight into human thought processes and learned how consumers perceive and process information.
During the doctoral seminar, which took place from November 2nd till November 5th, a group of Ph.D. students from different chairs of the University of Münster’s School of Business and Economics was able to extend their knowledge about current and important meta-analysis topics. Professor Tammo Bijmolt from the Rijksuniversiteit Groningen traveled from the Netherlands to give valuable insights into topics such as the role of replications and empirical generalizations in science, how to conduct meta-analyses in general, as well as how to use their findings.
Zahlreiche Studierende sehen sich aktuell oder in naher Zukunft mit der Herausforderung konfrontiert, in diesen unsicheren Zeiten Kontakt zu Unternehmen aufzunehmen und sich mit diesen zu Praktikums-, Werkstudenten- oder Direkteinstiegspositionen auszutauschen. Der Personalbedarf, die Bewerbungsprozesse einzelner Unternehmen und die grundlegende Arbeitsmarktsituation sind in Zeiten der Corona-Pandemie schwierig nachzuvollziehen.
On November 12, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Krafft and his team were pleased to welcome Klaus Rudert (Managing Director and Global Corporate Account Executive), Benedikt Rammrath (Account Executive) and Lukas Stockhausen (Account Manager). After last year's guest lecture via Zoom, fortunately all three guest lecturers found their way to Münster and spoke in person.