Exam | Innovationsmanagement
Exam | Services Marketing
Turning societal trend topics into successful advertising campaigns – Guest lecture by Grabarz & Partner
On July 12, 2021, Grabarz & Partner, represented by Bastian Goldschmidt (Head of Strategy) and Dennis Ullner (Senior Strategist), visited the lecture "Integrated Marketing Communications" for the third year in a row. Following the invitation of Prof. Dr. Raoul Kübler, the advertising experts once again presented the trend topics of the current year to the marketing students from Münster.
Exam | Marketing Operations
Deadline | Theses application for start in Q4 2021 at MCM
End of lectures | SS 2021
Virtual Guest Lecture by Interbrand in the Marketing Operations course
On June 29, the Chair of Marketing Management had the pleasure to welcome Interbrand as a guest in the course Marketing Operations. With more than 45 years of expertise in brand management and offices in 14 cities, Interbrand is a global and leading brand consultancy. During the 90-minutes guest lecture, Fabienne Duschak (Consultant Brand Strategy) and Hiroyuki Suzuki (Senior Creative) offered various insights into their career paths and daily work.
Awarded: Marketing students from Münster accepted into WiWi-Talents program for highly talented students
Once again, FB4 students were honored as real "WiWi Talents". Ann-Kathrin Müller and Madita Petersen were nominated for the program by Professor Manfred Krafft, Director of the Chair of Marketing Management. Due to their exceptional performance during their studies, the two master's students successfully prevailed against 160 other applicants and won one of the 15 coveted scholarship places.
MCM student Anne Zeh is presented the “Preis der Deutschen Marktforschung 2021”
On June 8, the award ceremony of the “Preis der Deutschen Marktforschung” took place in a digital format. This year's winner was the MCM student Anne Zeh who wrote her master’s thesis at the Chair of Marketing Management (IfM).