Kick-Off: Seminar The Digital Consumer
Wednesday, 25. August 2021 - 10:15, ZOOM
Students from the Data Science class present their analyses at Dr. Wolff Group in Bielefeld
On August 20th, 2021, the participants of MCM’s Data Science class taught by Prof. Dr. Raoul Kübler were invited to spend a day at the Dr. Wolff Group Headquarter in Bielefeld. Here, the groups presented their analyses and solutions, which they came up with during their Data Science course, to the staff of Dr. Wolff.
The class has been conducted in close cooperation with the company and 17 students were invited to present their ideas and managerial implications to leading employees at Dr. Wolff.
Exam | Innovationsmanagement
Thursday, 5. August 2021 - 10:00
Exam | Services Marketing
Wednesday, 4. August 2021 - 9:00
Turning societal trend topics into successful advertising campaigns – Guest lecture by Grabarz & Partner
On July 12, 2021, Grabarz & Partner, represented by Bastian Goldschmidt (Head of Strategy) and Dennis Ullner (Senior Strategist), visited the lecture "Integrated Marketing Communications" for the third year in a row. Following the invitation of Prof. Dr. Raoul Kübler, the advertising experts once again presented the trend topics of the current year to the marketing students from Münster.
Exam | Marketing Operations
Saturday, 31. July 2021 - 15:00, Zoom
Deadline | Theses application for start in Q4 2021 at MCM
Sunday, 25. July 2021 - 0:00 to 23:45
End of lectures | SS 2021
Friday, 23. July 2021 - 0:00 to 23:45
Virtual Guest Lecture by Interbrand in the Marketing Operations course
On June 29, the Chair of Marketing Management had the pleasure to welcome Interbrand as a guest in the course Marketing Operations. With more than 45 years of expertise in brand management and offices in 14 cities, Interbrand is a global and leading brand consultancy. During the 90-minutes guest lecture, Fabienne Duschak (Consultant Brand Strategy) and Hiroyuki Suzuki (Senior Creative) offered various insights into their career paths and daily work.