Within the master’s course Consumer Behavior, which takes place in the current winter semester 2020/ 2021, the Marketing Center Münster was pleased to welcome Professor Wayne D. Hoyer from the University of Texas in Austin, USA. Professor Hoyer has already accompanied this course for several years and has shared his valuable insights with the students. As a long-standing guest at the MCM, he bears the title VIP (Visiting International Professor) at the University of Münster.

Alle auf Zoom - Headset auf – Austausch starten!
(Screen on – Put on your headset – Start the exchange)

The first virtual workshop for Henkel with the Circle of Excellence in Marketing (CEM) took place - already a routine for the students after a semester of online lectures. On November 13, 2020, 20 members of the CEM from Berlin, Cologne and Münster exchanged their academic and practical experience with the Henkel team.