Professor Hennig-Thurau and his team have some breaking news for you: The MCM now also offers hybrid teaching experiences...
Here, you can get a sneak peak. Enjoy!
The course 'Innovation Management' starts October 12, 2021. The course is also part of the Minor topic 'Entrepreneuship' (module 1).
For further information, please refer to the Sales Management course in the Learnweb.
The course 'Market-oriented Leadership' starts October 12, 2021. The course teaches the basics of market-oriented leadership that reflects the MCM's take on marketing.
The DoIT seminar 'Driving Markets through Sustainability: The Role of Market Orientation' starts October 11, 2021. In this seminar project teams will answer specific research questions realted to the subject of the seminar. The registration for this seminar is already closed.
On October 11, the first session of the course 'Advanced Market Research' will take place. This course is compulsory for MSc Major Marketing students.
Dear students,
we are very pleased to announce that the Heribert Meffert Library will re-open its gates with the start of the upcoming semester on 11th October 2021 and we are able to offer you an attractive place to study and work again.
Bereits zum achten Mal fand am 6. Oktober 2021 das Major Marketing Bootcamp statt. An diesem Tag begrüßt das MCM traditionell die neuen Masterstudierenden mit Major Marketing.