Exam Inspection | Brand Management
Wednesday, 6. October 2021 - 9:15, ZOOM
MCM Major Marketing Bootcamp 2021
Wednesday, 6. October 2021 - 9:00 to 16:00, H3 im H-Gebäude (Schlossplatz 46)
Every October the MCM organizes the Major Marketing Bootcamp for all new MSc. BA Major Marketing students. The purpose of the event is to introduce our new students to the Master program, the city of Münster and the corporate landscape of the Münsterland. Moreover, you have the opportunity to get to know each other and us.
This year, the Major Marketing Botcamp will take place on October 6, 2021. The registration deadline is September 22, 2021.
Big Data and Marketing – From Marketing Analytics to Customer Orientation: Seminar Wrap-Up
In today’s digital world, marketers have access to millions of data points which are helpful to understand and predict consumer and customer behavior. With the help of social media data, clickstream and web journey data, as well as consumption data, marketers can better segment and target consumers, enhance cross-selling through recommendations, predict customer churn, optimize consumer communication and marketing budget allocation.
Kick-Off: Seminar The Digital Consumer
Wednesday, 25. August 2021 - 10:15, ZOOM
Students from the Data Science class present their analyses at Dr. Wolff Group in Bielefeld
On August 20th, 2021, the participants of MCM’s Data Science class taught by Prof. Dr. Raoul Kübler were invited to spend a day at the Dr. Wolff Group Headquarter in Bielefeld. Here, the groups presented their analyses and solutions, which they came up with during their Data Science course, to the staff of Dr. Wolff.
The class has been conducted in close cooperation with the company and 17 students were invited to present their ideas and managerial implications to leading employees at Dr. Wolff.
Exam | Innovationsmanagement
Thursday, 5. August 2021 - 10:00
Exam | Services Marketing
Wednesday, 4. August 2021 - 9:00
Turning societal trend topics into successful advertising campaigns – Guest lecture by Grabarz & Partner
On July 12, 2021, Grabarz & Partner, represented by Bastian Goldschmidt (Head of Strategy) and Dennis Ullner (Senior Strategist), visited the lecture "Integrated Marketing Communications" for the third year in a row. Following the invitation of Prof. Dr. Raoul Kübler, the advertising experts once again presented the trend topics of the current year to the marketing students from Münster.