DoIT Seminar | Kick-off meeting together with Olaf Tidelski (CCO Allianz Deutschland AG)
Monday, 9. November 2020 - 14:15 to 15:45
For further information please visit the course page.
Lehre in Zeiten von Corona: Als das MCM plötzlich digital wurde
Seit März 2020 fanden alle Lehrveranstaltungen des MCM aufgrund der Corona-Pandemie von heute auf morgen rein digital statt. Für die Herbstausgabe unserer MCM-News haben wir mit Lehrenden und Studierenden über Ihre Erfahrungen und Erlebnisse aus dem digitalen Sommersemester 2020 gesprochen.
Unsere Sonderseiten mit vielen Eindrücken zur digitalen Lehre in Zeiten von Corona können Sie hier herunterladen.
1st Session | Advanced Market Research (MSc) via Zoom
Monday, 2. November 2020 - 12:15, Zoom
You find the detailed schedule for the course on Learnweb by the end of October, 2020. Please note that the schedule may be subject to change if restrictions are relaxed or tightened. Changes will be announced on Learnweb. If you have not been able to enroll for your studies by the start of the lectures, please contact Prof. Sonja Gensler to obtain guest access to the individual courses.
Start of lectures
Monday, 2. November 2020 - 0:00 to Thursday, 25. April 2024 - 16:22
Deadline | Theses application for start in Q1 2021 at the MCM
Sunday, 25. October 2020 - 0:00 to Thursday, 25. April 2024 - 16:22
For further information please visit the page Theses and Seminar Papers.
Major Marketing Bootcamp 2020 | Information Minor topics
Thursday, 29. October 2020 - 16:00 to Thursday, 25. April 2024 - 16:22, Zoom
We offer our future MSc students with Major Marketing the opportunity to talk to current master students about the various Minor topics. This year, this event will takes place digitally via Zoom. Please contact Prof. Dr. Sonja Gensler (s.gensler@uni-muenster.de) if you have not received the login information. We have sent the information together with our invitation to the Bootcamp.
1st Session | Market-oriented Leadership (MSc) via Zoom
Tuesday, 3. November 2020 - 8:30
You find the detailed schedule for the course on Learnweb by the end of October, 2020. Please note that the schedule may be subject to change if restrictions are relaxed or tightened. Changes will be announced on Learnweb. If you have not been able to enroll for your studies by the start of the lectures, please contact Prof. Sonja Gensler to obtain guest access to the individual courses.
Exam Inspections | MCM
Friday, 18. September 2020 - 0:00 to Thursday, 25. April 2024 - 16:22
Please see english version below.
Liebe Studierende,
die WWU gestattet nun Klausureinsichtnahmen in Präsenz. Die Einsichtnahmen müssen unter Einhaltung entsprechender Hygienekonzepte erfolgen, d.h. insbesondere, dass für die Vermeidung von Menschenansammlungen und für die Sicherstellung der Nachverfolgbarkeit Einsichtnahmen nur mit zugewiesenen Terminen stattfinden können.
Successful IfM Project Seminar: Brand Management at Henkel Beauty Care
Despite this challenging digital Summer semester, the Chair of Marketing Management (IfM) and Henkel AG & Co. KGaA agreed to stick to their plan to provide 30 Marketing major students the opportunity to participate in a project seminar. Five current and relevant topics around “Brand Management at Henkel Beauty Care: How to Transform Strategy into Growth” required the students to connect both, scientific methodologies and marketing-related practical skills.
Virtual Guest Lecture by Interbrand about Successful Brand Management
As part of the bachelor's course in Marketing Operations, Juan Barrios, Senior Designer, and Max Riedel, Consultant Brand Strategy, explained how the company Interbrand is shaping brands in today’s dynamic world.
Interbrand is a New York-based, global marketing consultancy that focuses on brands and brand management. Interbrand has more than 16 offices in 14 countries and can look back at 45 years of experience in brand management.