Dear students,

as of now, you can apply for the MCM seminars in the winter semester 2021/22.
Please specify your preferences until July 4, 2021 - 11:59pm.

Online application for the MCM master seminars in the winter semester 2021/22 [CLOSED]

The following seminars are offered:

Marketing Analytics and Data-Driven Business Strategies
Chair for Marketing and Media
Prof. Dr. Thorsten Hennig-Thurau
Contact person: Alina Herting

Understanding and Experience Social Virtual Reality
Chair for Marketing and Media
Prof. Dr. Thorsten Hennig-Thurau
Contact person: Nilusha Aliman

DoIT! Driving Markets through Sustainability: The Role of Market Orientation
Chair for Value-Based Marketing
Prof. Dr. Sonja Gensler
Contact person: Prof. Dr. Sonja Gensler

Literature and Teaching Project Seminar on Pricing
Chair of Marketing Management
Frederik Ferié
Contact person: Sertan Eravci

A Discovery Expedition through TikTok
Junior-Professor of Marketing
Prof. Dr. Raoul Kübler
Contact person: Stefanie Dewender

The allocation of the seminar places is based on your submitted information and documents. We will take your preferences into account as much as possible. The final lists of seminar participants will be announced by July 9, 2021 the latest.

Please note that your given information in this survey does not supersede an application at the examination office. After you receive your confirmation of participation, you still have to apply at the examination office within the early examination period.

If you have any questions concerning the MCM application process, please have a look at the FAQs or contact Michael Zylla. In case of questions concerning a special seminar, please contact the corresponding person.

Best regards
Your MCM team