1st Lecture | Customer Relationship Management and Direct Marketing
Thursday, 7. January 2021 - 12:00 to Sunday, 7. September 2025 - 1:28
Dear students,
as of now, you can apply for the MCM seminars in the summer semester 2021.
Please specify your preferences until December 16, 2020 - 12 pm (noon).
The following seminars are offered:
Within the master’s course Consumer Behavior, which takes place in the current winter semester 2020/ 2021, the Marketing Center Münster was pleased to welcome Professor Wayne D. Hoyer from the University of Texas in Austin, USA. Professor Hoyer has already accompanied this course for several years and has shared his valuable insights with the students. As a long-standing guest at the MCM, he bears the title VIP (Visiting International Professor) at the University of Münster.