In keeping with the tradition, the Chair of Marketing Management (IfM) was once again pleased to welcome representatives from Dow to this year's Sales Management Lecture. Unlike in previous years, the guest lecture on February 5 took place completely digital. Prof.
On January 29, the Chair of Marketing Management (IfM) welcomed two representatives of Engelhard Arzneimittel for a guest lecture of this year's course "Sales Management". Tobias Frank, Director Sales National, and Christine Collot, Head of Shopper and Trade Marketing, gave the MCM students as well as Prof.
Die Corona-Situation erschwert die Interaktion nicht nur zwischen Studierenden und Lehrenden, sondern auch den Austausch der Studierenden untereinander. Aufgrund des Digital-Semesters fehlen insbesondere die spontanen, persönlichen Kontakte, die das Universitätsleben ausmachen. Möglichkeiten des kurzen, informellen Austauschs mit Lehrenden im Anschluss an eine Vorlesung oder der zufällige Kontakt mit anderen Studierenden am Fahrradständer zwischen zwei Lehrveranstaltungen sind aktuell nicht gegeben.
On Friday, January 22, it was time again to welcome representatives of Mars in the course “Sales Management”. The company holds a long history as a guest in this course and has provided students with many valuable insights from business practice over the course of the last years. However, the overall context of this year’s guest lecture was genuinely different. Due to the Corona pandemic, it premiered in a virtual format.
On January 14, the MCM was pleased to receive a visit and digital guest lecture as part of the course "Consumer Behavior" from the startup Generation f. The three co-founders Sophia Escheu, Julia Kirsch and Carla Schell described the process of brainstorming ideas to their pilot project and explained what Generation f is ultimately all about. In essence, their company serves as a virtual platform for sustainable networking.