Please see english version below.
Liebe Studierende,
die WWU gestattet nun Klausureinsichtnahmen in Präsenz. Die Einsichtnahmen müssen unter Einhaltung entsprechender Hygienekonzepte erfolgen, d.h. insbesondere, dass für die Vermeidung von Menschenansammlungen und für die Sicherstellung der Nachverfolgbarkeit Einsichtnahmen nur mit zugewiesenen Terminen stattfinden können.
Despite this challenging digital Summer semester, the Chair of Marketing Management (IfM) and Henkel AG & Co. KGaA agreed to stick to their plan to provide 30 Marketing major students the opportunity to participate in a project seminar. Five current and relevant topics around “Brand Management at Henkel Beauty Care: How to Transform Strategy into Growth” required the students to connect both, scientific methodologies and marketing-related practical skills.
As part of the bachelor's course in Marketing Operations, Juan Barrios, Senior Designer, and Max Riedel, Consultant Brand Strategy, explained how the company Interbrand is shaping brands in today’s dynamic world.
Interbrand is a New York-based, global marketing consultancy that focuses on brands and brand management. Interbrand has more than 16 offices in 14 countries and can look back at 45 years of experience in brand management.
On June 30, 2020 David Middelbeck, the co-founder & managing director of edyoucated, held a guest lecture as part of the Bachelor course Marketing Operations taught by Professor Manfred Krafft.
Dear students,
as of now, you can apply for the MCM seminars in the winter semester 2020.
Please specify your preferences until August 19, 2020.
The following seminars are offered:
For further information please visit the page Theses and Seminar Papers.
Once again, one of our MCM-students is chosen to be a real “WiWi-Talent”. Some weeks ago, our master student, Kathrin Regier, was nominated for the WiWi-Talents program by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. We can proudly announce that Ms. Regier was accepted for the program. Thus, the Chair of Marketing Management has successfully nominated 14 marketing students over the last five years and is therefore honored as “Talentschmiede” by the WiWi-Talents program.