Die Vorlesung „Customer Management” war bislang Teil der „Vertiefung Marketing” im Bachelorstudiengang Betriebswirtschaftslehre. Sie wurde zuletzt im Sommersemester 2018 gehalten und wird zukünftig nicht mehr Bestandteil des Modulhandbuchs sein.
They are not only good at what they do - they are actually extraordinary good. Once again, marketing students from Münster were accepted into the WiWi-Talents program due to their excellent performances during their studies. The two master students Malte Stegemann and Nils Bahr were nominated by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. The two are now part of a group of highly talented students of economics selected in this year’s program.
The exam inspection will take place between 8:00 hrs and 9:30 hrs on February 4, 2020 (room MCM 006).
There are three time slots to reduce potential waiting times. If you want to inspect your exam, please announce yourself by using the Doodle-list: https://doodle.com/poll/8hcwzktue3vqr2zf. Please do so before 14 hrs on February 3, 2020.
If you want to inspect your report, please send an email (s.gensler@uni-muenster.de) and make an appointment.
For further information please visit the page Theses and Seminar Papers.
For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.
Tobias Frank (Director National Sales) and Christine Collot (Head of Shopper & Trade Marketing)
Dear students,
as of now, you can apply for the MCM seminars for the summer semester 2020. Please specify your preferences until January 31, 2020.
The following seminars are offered: