Begin | 2nd term SS 2020
Monday, 8. June 2020 - 0:00 to Friday, 13. March 2026 - 18:52
1st Lecture | Brand Management
Monday, 8. June 2020 - 14:00 to Friday, 13. March 2026 - 18:52, Zoom-Lecture
The link to the zoom lecture will be published on Learnweb.
Exam | Grundlagen des Marketing
Thursday, 4. June 2020 - 16:00 to 17:30
Virtual Guest Lecture in Market Research by Dr. Lisette Kruizinga – de Vries
“How do we conduct Market Research at DVJ Insights?”
On Thursday, April 30, Dr. Lisette Kruizinga – de Vries (Senior Methodologist at DVJ Insights) held a virtual guest lecture in Market Research (Bachelor course taught by Prof. Dr. Lara Lobschat) on “How we conduct Market Research at DVJ Insights”. During her presentation, Dr. Kruizinga – de Vries comprehensively outlined market research techniques applied at DVJ Insights and their impact in the real business world.
Exam | Retail Management (ONLY resit)
Friday, 29. May 2020 - 10:00 to Friday, 13. March 2026 - 18:52
Exam | Advanced Market Research (ONLY resit)
Saturday, 23. May 2020 - 9:00 to 10:30
Guest Lecture by Douglas GmbH with Dr. Vanessa Junc
Market Research
Tuesday, 19. May 2020 - 14:00 to Friday, 13. March 2026 - 18:52, Zoom-Lecture
The link to the zoom lecture will be published on Learnweb.
Guest Lecture by McKinsey with Dr. Peter Saffert
Channel Management
Friday, 15. May 2020 - 12:00 to Friday, 13. March 2026 - 18:52, Zoom-Lecture
The link to the zoom lecture will be published on Learnweb.
Guest Lecture by AboutYou with Bero Aretz
Channel Management
Friday, 8. May 2020 - 12:00 to Friday, 13. March 2026 - 18:52, Zoom-Lecture
The link to the zoom lecture will be published on Learnweb.
Kick-Off | Data Science
Tuesday, 5. May 2020 - 0:00 to Friday, 13. March 2026 - 18:52
The link to the zoom lecture will be published on Learnweb or sent to all participants by email.