How Societal Trends Turn into Successful Advertising: Guest Lecture by Grabarz & Partner
Invited by Professor Raoul Kübler, Grabarz & Partner, one of the most successful German advertising agencies, visited the MCM on July 9th 2019. During their 90-minute presentation as part of the lecture "Integrated Marketing Communications", the communication professionals, who are classified second in the current creative ranking by "Werben & Verkaufen", showed how they convert social trends into successful advertising campaigns.
Deadline | Theses application for start in Q4 2019 at the MCM
Successful Project Seminar: Data-Driven Marketing at Dr. Ing. h.c. F. Porsche AG
In this year’s project seminar offered by the IfM by Dr. Mirja Kroschke in collaboration with Dr. Ing. h.c. F. Porsche AG, 25 master students with a major in marketing had the opportunity to deal with data-driven marketing issues. Under the supervision of both IfM staff and the Porsche digital marketing communication department, the students worked in groups on topics such as “Customer Journey Optimization” and “Online Marketing KPI and Benchmarking Framework”.
1st Lecture | How To Publish in Leading Journals (M.Sc. & Ph.D.)
End of lectures | SS 2019
Guest Lecture | Grabarz & Partner
Living in the Age of You - Branding for Growth
On Tuesday, June 25, Dr. Julien Dolenc (Associate Director Strategy) and Juan Barrios (Senior Designer) held a guest lecture in Marketing Operations on “Living in the Age of You | Branding for Growth”. During the course of the presentation, the two representatives of the global brand consultancy Interbrand comprehensively outlined what it takes to make iconic moves in order to generate brand value. In doing so, students were encouraged to see in an illustrated way which impact the actual application of marketing operation tools in the real business world can have.
Guest lecture | Ralf Denke (Deutsche Hospitality)
Application for the MCM master seminars in the winter semester 2019/2020
Dear students,
as of now, you can apply for the MCM seminars for the summer semester 2019. Please specify your preferences until July 14, 2019.
Online application for the MCM master seminars in the winter semester 2019/2020 [closed]
The following seminars are offered: