MCM Students Access the Consumer's Mind - New Seminar on "User-Generated Content"
New Seminar on User-Generated Content Delivers Key Tools for Future Marketing Managers
Consumers are increasingly using social media channels to share information directly with companies as well as other users, whether active or prospective customers. Every minute, social media users around the world create about half a million posts on Facebook and Twitter, watch and comment on 4.3 million YouTube videos, generate 2.4 million snaps, like 174,000 images on Instagram and search for 3.7 million terms on Google.
