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IFM

Guest Lecture | “Living in the Age of You - Branding for Growth” by Dr. Julien Dolenc and Juan Barrios of Interbrand

Marketing Operations
Tuesday, 25. June 2019 - 14:15 to 15:45, F1, Domplatz 20-22

On Tuesday, June 25, Dr. Julien Dolenc (Associate Director Strategy) and Juan Barrios (Designer) will give a guest lecture in Marketing Operations on “Living in the Age of You | Branding for Growth”. The lecture takes place from 14:15 – 15:45 pm in the lecture hall F1. Guests are highly welcome.

About Interbrand:
Interbrand understands what it takes today to build the worlds’ most iconic brands.

Read more about Guest Lecture | “Living in the Age of You - Branding for Growth” by Dr. Julien Dolenc and Juan Barrios of Interbrand
Tags: Guests, Study
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IFM

Guest Lecture | “Transforming Marketing Performance” by Oliver Gediehn and Peter Saffert of McKinsey

Marketing Operations
Friday, 21. June 2019 - 10:15 to 11:45, F1, Domplatz 20-22

On Friday, June 21, Oliver Gediehn (Expert Associate Partner of Marketing & Sales) and Peter Saffert (Solutions Expert of Marketing & Sales) will give a guest lecture in Marketing Operations on “Transforming Marketing Performance”. The lecture takes place from 10:15 – 11:45 am in the lecture hall F1. Guests are highly welcome.

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Tags: Guests, Study
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MCM

CEM Bayer Business Consulting-Workshop

CEM Students Gain Valuable Insights into the Work of Inhouse Consultants

On Friday, May 24, 2019, members of the Circle of Excellence in Marketing (CEM) took part in a workshop at Bayer Business Consulting in Leverkusen. The workshop was organized and conducted by Aline Geick, project manager in the Marketing & Sales department, Tobias Porz, director Marketing & Sales, and former CEM member Henrik Siedentopf, who today works as a consultant in Business Transformation & Change.

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Tags: CEM, Study
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IFM

MCM-Studentin gewinnt Preis der Deutschen Marktforschung 2019

Die MCM-Studentin Vera Zanger hat den diesjährigen Preis der Deutschen Marktforschung für Nachwuchsforscher in der Kategorie Masterarbeit gewonnen. Sie hat ihre Masterarbeit zum Thema "Messung von Zahlungsbereitschaften bei Innovationen: Welche Methode sollte in welchem Kontext angewendet werden?" unter Betreuung von Jonas Schmidt am Institut für Marketing verfasst. Die auf Vorschlag von Prof.

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Tags: Research, Study, Prof. Krafft
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MCM

Info-Tag Master BWL 2019

Thursday, 25. April 2019 - 0:00 to Sunday, 4. May 2025 - 14:20, MCM

Wie auch in den vergangenen Jahren findet in diesem Jahr erneut der Info-Tag zum Master BWL statt. Hier informiert die Studienkoordination eigene und auswärtige Studieninteressierte über den Master BWL an der WWU. Darüber hinaus stellen die Center Accounting, Finance, Management und Marketing die Studieninhalte ihrer Major vor und bieten den Anwesenden die Möglichkeit, Professoren, Mitarbeiter und Studierende aus dem Major kennenzulernen.

Der Info-Tag Master BWL 2019 findet am 25. April statt.

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Tags: Events, Study

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