Guest lecture | Teja Töpfer (Facelift)
Innovationsmanagement
Thursday, 27. June 2019 - 12:00 to 13:30, F1
Marketing Performance - Toward Next Generation MROI
How can marketing performance be measured in our increasingly sophisticated digital age? Oliver Gediehn (Expert Associate Partner) and Peter Saffert (Expert) from McKinsey & Company visited the Marketing Center Muenster to provide an answer on this question. On June 21, 2019, they gave a guest lecture in the Marketing Operations course, led by Dr. Gerrit Cziehso.
Career Talk 2019
Wednesday, 26. June 2019 - 9:30 to Wednesday, 2. July 2025 - 8:51, Akademie Franz Hitze Haus
On June 26, 2019, the Career Service will be hosting the Career Talk for the 12th time - an event in which 8 companies come to Münster to hold one-to-one interviews with students and alumni of all WWU faculties on internships, theses, trainee programs or direct entry respectively.
Registration is possible until 19 May here.
Autounfälle per künstlicher Intelligenz regulieren - Gastvortrag von Dr. Florian Pallas (Control€xpert)
Jeden Tag passieren in Deutschland rund 7.200 Verkehrsunfälle. Dabei kommen in 89 % der Fälle glücklicherweise keine Menschen zu Schaden. Besonders für Autofahrer sind Unfälle jedoch ärgerlich, weil deren Regulierung nicht selten mit Gutachterterminen und langwierigen Schriftwechseln mit der Versicherung verbunden ist.
Guest Lecture | “Living in the Age of You - Branding for Growth” by Dr. Julien Dolenc and Juan Barrios of Interbrand
Marketing Operations
Tuesday, 25. June 2019 - 14:15 to 15:45, F1, Domplatz 20-22
On Tuesday, June 25, Dr. Julien Dolenc (Associate Director Strategy) and Juan Barrios (Designer) will give a guest lecture in Marketing Operations on “Living in the Age of You | Branding for Growth”. The lecture takes place from 14:15 – 15:45 pm in the lecture hall F1. Guests are highly welcome.
About Interbrand:
Interbrand understands what it takes today to build the worlds’ most iconic brands.
Guest Lecture | “Transforming Marketing Performance” by Oliver Gediehn and Peter Saffert of McKinsey
Marketing Operations
Friday, 21. June 2019 - 10:15 to 11:45, F1, Domplatz 20-22
On Friday, June 21, Oliver Gediehn (Expert Associate Partner of Marketing & Sales) and Peter Saffert (Solutions Expert of Marketing & Sales) will give a guest lecture in Marketing Operations on “Transforming Marketing Performance”. The lecture takes place from 10:15 – 11:45 am in the lecture hall F1. Guests are highly welcome.
CEM Bayer Business Consulting-Workshop
CEM Students Gain Valuable Insights into the Work of Inhouse Consultants
On Friday, May 24, 2019, members of the Circle of Excellence in Marketing (CEM) took part in a workshop at Bayer Business Consulting in Leverkusen. The workshop was organized and conducted by Aline Geick, project manager in the Marketing & Sales department, Tobias Porz, director Marketing & Sales, and former CEM member Henrik Siedentopf, who today works as a consultant in Business Transformation & Change.
1st Lecture | Survey Research (M.Sc. & Ph.D.)
Monday, 27. May 2019 - 9:00 to Wednesday, 2. July 2025 - 8:51, MCM 006
MCM-Studentin gewinnt Preis der Deutschen Marktforschung 2019
Die MCM-Studentin Vera Zanger hat den diesjährigen Preis der Deutschen Marktforschung für Nachwuchsforscher in der Kategorie Masterarbeit gewonnen. Sie hat ihre Masterarbeit zum Thema "Messung von Zahlungsbereitschaften bei Innovationen: Welche Methode sollte in welchem Kontext angewendet werden?" unter Betreuung von Jonas Schmidt am Institut für Marketing verfasst. Die auf Vorschlag von Prof.
1st Lecture | Service Management (M.Sc.)
Tuesday, 21. May 2019 - 9:00 to Wednesday, 2. July 2025 - 8:51, MCM 006