The MCM welcomes the former Editor-in-Chief of the Journal of Marketing, Ajay K. Kohli (Professor of Marketing, Gary T. and Elizabeth R. Jones Chair, at Georgia Tech University), who currently teaches 20 doctoral students from various centres of the business and economics faculty on how to publish in a leading journal.

Münster enjoyed a fully packed week of hard academic work with Mark B. Houston (Professor and Head of the Marketing Department at Texas A&M University), who taught about 20 doctoral students from various centers of the business school the essentials of the design and value of survey research. What is the role of theory as a foundation of survey research? What are the differences between different scale types?

Diese Woche startet Hollywood die Neuverfilmung der Mumie -- und floppt gewaltig. Warum verfilmt Hollywood so viele Filme neu? Im Gespräch mit Das Filmmagazin erklärt Prof. Thorsten Hennig-Thurau die Bedeutung von Remakes für die Filmbranche -- und die Schwierigkeiten, die mit dieser ganz speziellen Form des Markentransfers verbunden sind. Der Medienökonom erklärt, unter welchen Umständen Remakes wirtschaftlich Sinn machen und unter welchen nicht. Hätte Universal Studios das Interview gehört, hätte das Studio die Mumie wohl im Sarkophag gelassen und viel Geld gespart.

In the fall of 2013, Professor Hennig-Thurau, together with his colleague Charles Hofacker from Florida State University and Dr. Björn Bloching, Marketing Head of Roland Berger, co-edited a special issue of the Journal of Interactive Marketing, one of our discipline’s most-cited academic outlets (see for example http://www.scimagojr.com/journalrank.php?category=1406).

For entertainment and media students, managers, and scholars, there is now a reason to look forward to the end of this year. Professors Thorsten Hennig-Thurau (LMM) and Mark B. Houston (Texas A&M University) will then open a unique vault of more than 35 years of high-quality scholarly research on the entertainment industry in their book "Entertainment Science". 

The article "How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms" by PD Dr. André Marchand, Professor Michael Paul, Professor Thorsten Hennig-Thurau, and Dr. Georg Puchner has been accepted for publication in Journal of Service Research (Jourqual: A).