Am Freitag, den 09. November 2018, veranstaltet der Alumni-Verein des Marketing Center Münster sein alljährliches Symposium.
Melde Sie sich jetzt hier an und seien Sie dabei, wenn im Schloss Münster hochrangige Manager und Experten die zahlreichen Facetten des Themas „KI und Marketing Analytics - living by numbers?“ diskutieren.
At the Summer AMA conference in Boston, Manfred Krafft was awarded the Lazaridis prize for the best paper in the area of “Innovation, Technology and Interactivity” presented by Maria Rouziou (Wilfried Laurier University). The respective publication honored is the paper “Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?”, co-authored with former IfM-PhD Christine M. Arden and Peter C. Verhoef of Groningen. The article was published in the Journal of Interactive Marketing.
Thought leaders and emerging scholars from around the world gathered at the University of Leeds for an enriching four days of collaborative learning, innovation and networking. Among them were Professor Manfred Krafft and Julian Allendorf from the Marketing Center Muenster.
From June 13 to 14, Julian Allendorf, doctoral candidate at the Institute of Marketing (IfM), and Verena Visse, master graduate from University of Muenster participated in the International Food Marketing Research Symposium 2018 in Bournemouth. The conference is a dedicated, regular forum where academic food marketers can meet to present their research in various stages of development (from working papers to completed papers) to advance the discipline of academic food marketing.
Anfang Juni hat die BI Norwegian Business School in Kooperation mit dem Journal of the Academy of Marketing Science die BI-JAMS Thought Leaders‘ Conference on Generalizations in Marketing in Oslo veranstaltet. Hierbei war das MCM das am stärksten vertretene Department unter den Teilnehmern. Durch Ann-Kristin Kupfer (LMM), Sonja Gensler (IWM) sowie Manfred Krafft und Jonas Schmidt (IfM) waren alle am Stadtgraben ansässigen Institute des MCM vertreten.
From May 23 to 25, Julian Allendorf, Agnes Sophie Roggentin and Vanessa Steppuhn, all doctoral candidates at the Institute of Marketing (IfM), participated in the Academy of Marketing Science Annual Conference in New Orleans. The conference on the theme “Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces” was co-chaired by Monika Kukar-Kinney (University of Richmond) and Lan Xia (Bentley University).
The prime event in research on the economic side of filmed entertainment, the Mallen Conference, will this year be co-chaired by MCM professor Thorsten Hennig-Thurau, together with Jannis Funk from Film University Babelsberg, Olav Sorenson (Yale), and Abraham Ravid (Yeshiva New York). The conference, which celebrates the 20th anniversary of the conference series, will be hosted by the MCM in conjunction with Film University Babelsberg and the DFG Research Group 1452 “How Social Media is Changing Marketing” in Potsdam and Berlin from September 26-29.
Anfang April hat Mirja Kroschke an der Thought Leadership Conference on Digital Business Models, ausgerichtet vom Groningen Digital Business Center & Signature Area Digital Business Models , teilgenommen. Mit Kollegen aus Groningen, von der LMU, der University of Arizona und der NU Singapore hat sich Mirja Kroschke bei der zweitägigen Konferenz intensiv mit Fragestellungen zu „Digital Responsibility & Ethics“ beschäftigt. In den anderen interdisziplinären Gruppen wurden u.a. analytische Fragestellungen, das Interface von Marketing und Logistik sowie smarte Produkte diskutiert.
Thought leaders and emerging scholars from around the world gathered at the University of Missouri for an enriching two days of collaborative learning and innovation. The inaugural Marketing Strategy Consortium brought together 44 fellows representing six countries, as well as doctoral faculty and researchers from leading universities from across North America and Europe.
Im Mittelpunkt des diesjährigen Münsteraner Marketing Symposiums stand das Thema „Manage Customer Experiences – die Marketing Agenda für 2020?“. Die Relevanz von Customer Experience Management ist unbestritten – aber bei der konkreten und effizienten Umsetzung herrschte noch hohe Unsicherheit. Dies mag insbesondere daran liegen, dass Customer Experience Management nicht ohne weiteres im Unternehmen „umsetzbar“ ist, sondern in vielen Unternehmen einen Kulturwandel voraussetzt.