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IWM

Workshop | Bewerbungstraining (by IWM and FERRERO)

Thursday, 17. January 2019 - 0:00 to Friday, 25. April 2025 - 19:48, HMB 110

Das Institut für Wertbasiertes Marketing und FERRERO laden ein zum BEWERBUNGSTRAINING

Donnerstag, 17. Januar 2019
Raum: HMB 110
Beginn: 15:00 Uhr
Ende: ca. 18:00 Uhr

Alles Wissenswerte rund um das Thema Bewerbung | Das 1x1 der Bewerbung | Worauf es im Assessment Center ankommt -Dos und Don‘ts

Eine Anmeldung zu der Veranstaltung ist bis zum 10.12.2018 möglich.

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Tags: Events, Guests, Prof. Gensler, Prof. Wiesel
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IWM

"Perfect match of beauty and tech" | Guest lecture by L'Oréal | Market-oriented Leadership

On November 7, 2018, Philipp Markmann (CMO L'Oréal) gave a guest lecture on "Perfect match of beauty and tech" as part of the course Market-oriented Leadership. He provided insights into the strategies L'Oréal is pursuing to respond to consumer demands in a technology-driven world.

Read more about "Perfect match of beauty and tech" | Guest lecture by L'Oréal | Market-oriented Leadership
Tags: Guests, Münster, Study, Prof. Wiesel
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MCM

Conference | Münsteraner Marketing Symposium 2018

Friday, 9. November 2018 - 0:00 to Friday, 25. April 2025 - 19:48

Am Freitag, den 09. November 2018, veranstaltet der Alumni-Verein des Marketing Center Münster sein alljährliches Symposium.

Zum Thema „KI und Marketing Analytics - living by numbers?“ diskutieren hochrangige Manager und Experten die zahlreichen Facetten dieser hochaktuellen Fragestellung.

Read more about Conference | Münsteraner Marketing Symposium 2018
Tags: Alumni, Conferences, Events, Münster, Research, Study, Prof. Backhaus, Prof. Hennig-Thurau, Prof. Krafft, Prof. Meffert, Prof. Wiesel
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MCM

Münsteraner Marketing Symposium 2018 | Jetzt anmelden!

Am Freitag, den 09. November 2018, veranstaltet der Alumni-Verein des Marketing Center Münster sein alljährliches Symposium.

Melde Sie sich jetzt hier an und seien Sie dabei, wenn im Schloss Münster hochrangige Manager und Experten die zahlreichen Facetten des Themas „KI und Marketing Analytics - living by numbers?“ diskutieren.

Read more about Münsteraner Marketing Symposium 2018 | Jetzt anmelden!
Tags: Alumni, Conferences, Münster, Prof. Backhaus, Prof. Hennig-Thurau, Prof. Krafft, Prof. Meffert, Prof. Wiesel
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IWM

AMA | Why the Future of Online Shopping Is Multi-Device, Not Mobile (feat. JM Article by Thorsten Wiesel)

Why the Future of Online Shopping Is Multi-Device, Not Mobile

Mobile conversion rates in retail may be low, but a new Journal of Marketing study shows that sales often increase when customers switch from mobile devices to desktop or laptop computers during their buying process.

Given its key insights, the forthcoming JM article appeals to a wide audience. Read and see more:

Read more about AMA | Why the Future of Online Shopping Is Multi-Device, Not Mobile (feat. JM Article by Thorsten Wiesel)
Tags: Internationality, Publications, Research, Prof. Wiesel
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IWM

Journal of Marketing Webinar Series: Insights for Managers | October 04, 2018 | featuring Prof. Wiesel

  1. You want to get practical insights from recent Marketing research? Register for the following Journal of Marketing webinar (October 04, 2018) featuring Prof. Wiesel: Link for webinar registration at AMA website
  2. Recent paper and news article: Link

 

Read more about Journal of Marketing Webinar Series: Insights for Managers | October 04, 2018 | featuring Prof. Wiesel
Tags: In the Media, Internationality, Publications, Research, Prof. Wiesel
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MCM

Latest Journal of Marketing Issue 5 (September 2018) featuring Thorsten Wiesel and Raoul Kübler

 

Journal of Marketing
September 2018, Vol. 82, No. 5, pp. 1-19
"Device Switching in Online Purchasing: Examining the Strategic Contingencies"
by Evert de Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel

Link: https://doi.org/10.1509/jm.17.0113

Read more about Latest Journal of Marketing Issue 5 (September 2018) featuring Thorsten Wiesel and Raoul Kübler
Tags: Internationality, Publications, Research, Prof. Kübler, Prof. Wiesel

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