Why the Future of Online Shopping Is Multi-Device, Not Mobile

Mobile conversion rates in retail may be low, but a new Journal of Marketing study shows that sales often increase when customers switch from mobile devices to desktop or laptop computers during their buying process.

Given its key insights, the forthcoming JM article appeals to a wide audience. Read and see more:

• Here is the link to JM site with the article:

  • Direct link to the AMA article

  • Link to the "About" page of JM
• Here is the tweet from @jomarketing: Twitter@jomarketing
• And the post to LinkedIn on the Journal of Marketing page:  LinkedIn page