AMA | Why the Future of Online Shopping Is Multi-Device, Not Mobile (feat. JM Article by Thorsten Wiesel)
Why the Future of Online Shopping Is Multi-Device, Not Mobile
Mobile conversion rates in retail may be low, but a new Journal of Marketing study shows that sales often increase when customers switch from mobile devices to desktop or laptop computers during their buying process.
Given its key insights, the forthcoming JM article appeals to a wide audience. Read and see more: