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IWM

AMA | Why the Future of Online Shopping Is Multi-Device, Not Mobile (feat. JM Article by Thorsten Wiesel)

Why the Future of Online Shopping Is Multi-Device, Not Mobile

Mobile conversion rates in retail may be low, but a new Journal of Marketing study shows that sales often increase when customers switch from mobile devices to desktop or laptop computers during their buying process.

Given its key insights, the forthcoming JM article appeals to a wide audience. Read and see more:

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IWM
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MCM

Latest Journal of Marketing Issue 5 (September 2018) featuring Thorsten Wiesel and Raoul Kübler

 

Journal of Marketing
September 2018, Vol. 82, No. 5, pp. 1-19
"Device Switching in Online Purchasing: Examining the Strategic Contingencies"
by Evert de Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel

Link: https://doi.org/10.1509/jm.17.0113

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IWM

Journal of Retailing | 2018 Davidson award | Second-place winner for the best paper published 2016

Journal of Retailing article runner-up for the 2018 Davidson award for the best paper published in the Journal of Retailing in 2016.

The article “To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns” by Prof. Thorsten Wiesel, Dr. Sonja Gensler, Alec Minnema (Ordina), Tammo H.A. Bijmolt (University Groningen) had been nominated for the Davidson award for the best paper published in the Journal of Retailing. The article finally is the second-place winner.

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MCM

Das MCM sucht Doktoranden!

Der Lehrstuhl für Marketing und Medien (LMM), das Institut für Marketing (IfM) und das Institut für Wertbasiertes Marketing (IWM) suchen zum nächstmöglichen Zeitpunkt wissenschaftliche Mitarbeiter/innen.

Nähere Informationen zu den Lehrstühlen und Stellen finden Sie hier. Wir freuen uns über Ihre Bewerbung!

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IWM

Erfolgreiches ERCIS Launchpad 2017

Am Nikolaustag fand das diesjährige ERCIS Launch Pad, der digitaler Ideenwettbewerb an der WWU Münster statt

In der vergangenen Woche am Nikolaustag fand das diesjährigen 10. ERCIS Launch Pad, der digitale Ideenwettbewerb für Startups und Gründungswillige, im Hörsaal am Leonardo-Campus 18 statt. Organisiert wurde das Launch Pad von Prof. Dr. Vossen, Prof. Dr. Wiesel und dem digital Hub münsterland. Über die Jahre hinweg...

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