Dr. Gerrit Cziehso recently published a study on customer's reactions to unexpected price introductions in the Journal of Business Research (Vol. 101). Unexpected price introductions occur when companies introduce prices for previously free products or services. These strategic decisions are common in many industries, such as hospitality (e.g., introduction of fees for internet access inside the hotel), banking (e.g., introduction of checking account fees), or media and entertainment (e.g., introduction of fees for using online content).

The International Journal of Research in Marketing (IJRM), Europe’s leading marketing journal and one of Marketing academia’s rare “A journals,” annually honors a single paper as the best article published in the previous year. This year’s winner was co-authored by MCM scholars Nele Hansen, Dr. Ann-Kristin Kupfer, and Prof. Dr. Thorsten Hennig-Thurau. The prestigious award honors their article “Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands”, which appeared in last year’s December issue of the IJRM.

Documentary filmmaker Paul Rieth has created an eight-minutes look back at last year's 20^th anniversary event of the world's primary scholarly conference on the business and economics of filmed entertainment. In 2018, the Mallen conference series moved to Europe for the first time after having been hosted at UCLA, Yale, and New York University, among others, with MCM professor Thorsten Hennig-Thurau co-chairing the conference with Berlin-based producer/scholar/entrepreneur Jannis Funk, in cooperation with Abraham S.

The entertainment industry, and the movie business in particular, is experiencing turbulent times. New technologies, channels, and players challenge Hollywood’s existing business models, with large numbers of consumers shifting their watching behavior toward streaming services. As part of Professor Hennig-Thurau’s master course on “Entertainment Media Marketing,” two executives discussed these changes and the state of filmed entertainment from very different angles.

Im Zuge der Digitalisierung sehen sich Unternehmen aus der Entertainmentbranche mit diversen Herausforderungen bei der Konzeption und Vermarktung ihrer Produkte konfrontiert. Dies betrifft damit auch die Herstellung und den Vertrieb von Filminhalten. Im Rahmen einer neuen Forschungskooperation unter dem Titel „Movie Success Lab“ wollen die Weltkino Filmverleih GmbH aus Leipzig und das Marketing Center Münster gemeinsam dem aktuellen Umbruch in der Kino- und Filmlandschaft begegnen.

The eleventh episode of our video format MCM Spotlight – an interview series featuring distinguished guests of the Marketing Center – is on air! In (more or less) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.