In the fall of 2013, Professor Hennig-Thurau, together with his colleague Charles Hofacker from Florida State University and Dr. Björn Bloching, Marketing Head of Roland Berger, co-edited a special issue of the Journal of Interactive Marketing, one of our discipline’s most-cited academic outlets (see for example http://www.scimagojr.com/journalrank.php?category=1406).
Muenster’s marketing academics enjoyed a fully packed week of hard work and hard fun with “multivariate legend” Professor Dr. Joe F. Hair, who not only taught students on the intricacies of both structural equation modeling, but also gave interesting insights by reflecting on his long and successful academic career. Although Professor Hair could not fully hide his enthusiasm for partial least squares, he covered also the covariance-based approach of structural equation modeling in his course.
Together with Michael Haenlein, Professor of Marketing at the business school ESCP Europe, Thorsten Hennig-Thurau were invited to co-chair a two-day workshop on “Word of Mouth and Social Media Marketing in the Digital Era” at the University of Zaragoza in Spain. The event, in which ten doctoral students and professors presented their work in the field and got feedback from the audience and the co-chairs, was organized by Professor Dr.
For entertainment and media students, managers, and scholars, there is now a reason to look forward to the end of this year. Professors Thorsten Hennig-Thurau (LMM) and Mark B. Houston (Texas A&M University) will then open a unique vault of more than 35 years of high-quality scholarly research on the entertainment industry in their book "Entertainment Science".
The prestigious American Marketing Association holds the annual Summer AMA conference 2017 in San Francisco, California. For this distinguished conference, Dr. An-Kristin Kupfer serves as chair for the “Digital Marketing, Social Media, and Entertainment Marketing” track, together with Professor Dr. Natasha Foutz from the University of Virginia.
PD Dr. André Marchand erhielt Rufe an die BI Oslo und Universität zu Köln. Er hat den Ruf an die Universität zu Köln auf eine W2-Professur für „Marketing & Digital Environment“ zum 1. Juni 2017 angenommen. Die Themenschwerpunkte der neuen Marketingprofessur in Forschung und Lehre werden Digitalisierung, neue Medien und Innovationen sein.
Der Lehrstuhl für Marketing und Medien der Westfälischen Wilhelms‐Universität Münster sucht zum nächstmöglichen Zeitpunkt eine studentische Hilfskraft (ab 6 Std./Woche) für den Bereich IT.
Der Lehrstuhl für Marketing & Medien der Westfälischen Wilhelms‐Universität Münster sucht ab dem 1. April 2016 zunächst befristet bis zum 30.09.2017 mehrere studentische Hilfskräfte (6 Std./ Woche) zwecks Unterstützung der Forschungs- und Lehrtätigkeiten an unserem Institut.
The article "How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms" by PD Dr. André Marchand, Professor Michael Paul, Professor Thorsten Hennig-Thurau, and Dr. Georg Puchner has been accepted for publication in Journal of Service Research (Jourqual: A).
Professor Thorsten Hennig-Thurau erklärt im TV-MEDIA Serienguide 2017, wie Qualitätsserien das Zuschauerverhalten beeinflusst haben.