What can Western companies learn from Chinese approaches to building and managing powerful brands? This question was at the center of Björn Ognibeni’s guest lecture at the Marketing Center Münster.
We are looking for student support for an interdisciplinary DFG-funded research project at the intersection of marketing, media, and finance, with a focus on video coding.
The position is ideal for students who are interested in new technologies and academic research. Support is needed from July/August to December 2026, mostly during the semester break. The workload is at least 6 hours per week — more hours are welcome.
The Marketing Center Münster is pleased to welcome Björn Ognibeni for a guest lecture as part of the Brand Management course.
Björn Ognibeni has been advising well-known companies, brands, consultancies, and agencies on digitalization for many years. His work focuses on how digital transformation changes the relationship between companies and customers and what this means for products, business models, marketing, and brand management. He is also Co-Founder and Strategic Director of the XRLab@MCM at the University of Münster.
“Trust your gut!” With this sentence, Andre Kriwet, CEO and co-founder of True Motion, the running shoe start-up founded in Münster in 2018, succinctly captured one of the central messages of his guest lecture at the Marketing Center Münster. At the same time, it became very clear to the participants that, in the case of True Motion, this “gut feeling” rests on a strong foundation: extensive scientific expertise and decades of industry experience.
In a new article which is now forthcoming in IJRM - International Journal of Research in Marketing, a global team of marketing scholars including LMM Chair Prof. Thorsten Hennig-Thurau introduces Spatial Captivity, a concept the authors define as perceived physical limitations on an individual’s free movement in the immediate material surroundings.
In einem aktuellen Beitrag in der Sendung „Studio 9“ auf Deutschlandfunk Kultur, dem führenden Kulturradio Deutschlands, beleuchtete Professor Thorsten Hennig-Thurau, Inhaber des Lehrstuhls für Marketing & Medien am Marketing Center Münster, die weitreichenden Auswirkungen des Filmtourismus.
The Marketing Center Münster had the pleasure of hosting film and media industry executive Dr. Malte Probst, Chairman of the Board and CEO of Zurich-based production company Swiss Studios, for our latest marketing&media*talk.
Last week, the Marketing Center Münster had the pleasure of welcoming Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF, for our latest marketing&media*talk.
The Chair for Marketing & Media at the Marketing Center Münster (University of Münster) is looking for several student assistants (6 hours/week) to support the research and teaching activities at our chair from April 1, 2026.
The MCM is excited to announce an exclusive marketing&media*talk with Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF!
The Audience Directorate overseen by Dr. Kumb serves as a connecting link to ensure that ZDF content reaches its ideal target audience – managing portfolio, planning, and distribution in a data-driven and integrated way. Beynod that, it is responsible for the technical development of distribution platforms to ensure ZDF remains future-proof.