On December 2nd, 2020, the Circle of Excellence in Marketing (CEM) was happy to welcome Dr. Rob Britton for the remarkable 20th time. Britton, who gained extensive experience in the Airline Industry for over 20 years and now works as a consultant and professor, shared his valuable knowledge with the members of the CEM. Unlike common tips for career planning in the business context, Dr.
Enriching exchange at the CEM’s first virtual campfire
Application for the MCM master seminars in the summer semester 2021
Dear students,
as of now, you can apply for the MCM seminars in the summer semester 2021.
Please specify your preferences until December 16, 2020 - 12 pm (noon).
Online application for the MCM master seminars in the winter semester 2020/21 [closed]
The following seminars are offered:
IfM research fellow Dr. Jonas Schmidt is awarded the best dissertation price in economics
The Rector of the University of Münster and the Prorector for Strategic Human Resources Development, Prof. Dr. Johannes Wessels and Prof. Dr. Maike Tietjens, presented the dissertation prize in a video call to the authors of the 14 best dissertations from the 14 departments of the university. Since a ceremonial presentation was not possible due to the Corona pandemic, the Rectorate chose the digital way to congratulate the graduates personally.
Ausstellung „ALLE JAHRE WIEDER in Münster: Die Stadt & der Film“ nun ab November nächsten Jahres!
Die ursprünglich für Ende November 2020 geplante Ausstellung „ALLE JAHRE WIEDER in Münster: Die Stadt & der Film“ im Stadtmuseum Münster wird aufgrund der allgemeinen Corona-Lage auf den Herbst nächsten Jahres verschoben.
Circle of Excellence in Marketing | Jetzt bewerben bis zum 11.01.2021
Am 11. Januar 2021 endet die aktuelle Bewerbungsrunde für das Studentenförderprogramm "Circle of Excellence in Marketing". Der CEM ist ein 1-jähriges Talent-Programm für herausragende Marketingstudierende der Universität Münster, der Universität zu Köln und der FU Berlin. Es ist gezielt darauf ausgerichtet, die Studierenden auf interessante Managementaufgaben in international agierenden Unternehmen vorzubereiten.
Advice for retailers: How to better leverage data from and for valuable customer relationships
The new study “Insight is Power: Understanding the Terms of the Consumer-Firm Data Exchange” has been accepted for publication in the Journal of Retailing. The paper has been co-authored by Professor Krafft and a multinational research team consisting of, among others, V. Kumar, Colleen Harmeling, Siddharth Singh, Ting Zhu, and Jialie Chen.
Juniorprofessur für Marketing & Marketing Analytics sucht studentische Hilfskräfte
Die Juniorprofessur für Marketing & Marketing Analytics sucht ab dem 1. Februar 2021 oder später studentische Hilfskräfte. Die wöchentliche Arbeitszeit beträgt 5 Stunden. Mehr Informationen entnehmen Sie bitte der Stellenausschreibung.
AHA! (-rules) – Virtual CEM Workshop with Henkel
Alle auf Zoom - Headset auf – Austausch starten!
(Screen on – Put on your headset – Start the exchange)
The first virtual workshop for Henkel with the Circle of Excellence in Marketing (CEM) took place - already a routine for the students after a semester of online lectures. On November 13, 2020, 20 members of the CEM from Berlin, Cologne and Münster exchanged their academic and practical experience with the Henkel team.
Stanford study recognizes Prof. Hennig-Thurau as leading marketing and business scholar
In a new study conducted by Stanford University scholars and published by prestigious PLOS Biology journal in October 2020, Prof. Thorsten Hennig-Thurau from the Marketing Center Münster is listed as one of the world's leading scholars in the field of marketing and business/economics. In the ranking, which includes the Top 2% global scientists across a wide range of academic disciplines, Hennig-Thurau is ranked 2nd among all marketing scholars in Germany and 63rd among all marketing scientists globally.