In his recent publication: Metrics gone wrong: What managers can learn from the 2016 presidential elections, MCM scholar Raoul Kübler discusses together with his colleague Professor Koen Pauwels from Northeastern University, Boston USA how relying on biased market intelligence and targeting the wrong KPIs had fatal consequences for Hillary Clinton’s presidential campaign.
NIM Publication by Professor Kübler targets Dark Sides of Digital Marketing
Enriching Digital Visit at the MCM – Guest Lecture by Dr. Niklas Teichmann
The Chair of Marketing Management had the pleasure to welcome Dr. Niklas Teichmann as the second guest speaker in this year's Market Research class. Dr. Niklas Teichmann is the Director Analytics and Data Science at L'Oréal. In his guest lecture, which was held via Zoom, he highlighted the power behind data, which perfectly illustrated the practical relevance of the methods taught in class.
Marketing Alumni Vlog | Research at the MCM
The Marketing Alumni Verein e.V. has launched a series of videos. In short clips of approx. 3-4 minutes, researchers at the MCM share their insights and research results in a short interview.
Marketing Alumni Vlog #1:
Neu und virtuell in Münster: Das eXperimental Reality Lab XRLab@MCM!
Nach der Digitalisierung nun die Virtualisierung: Das Marketing Center Münster ruft als neue Forschungsinitiative das eXperimental Reality Lab ins Leben.
Virtual Visit at the MCM – Interview with Susan Choi in the Market Research Class
The Chair of Marketing Management (IfM) was delighted to welcome Susan Choi for an interview. The interview was part of this year's Market Research class, and it perfectly connected the lecture's learnings with valuable insights from practice.
Studentische Hilfskraft mit Schwerpunkt IT am Lehrstuhl für Marketing & Medien gesucht!
Der Lehrstuhl für Marketing & Medien der Westfälischen Wilhelms‐Universität Münster sucht zum nächstmöglichen Zeitpunkt eine studentische Hilfskraft (6 Std./ Woche) für den Bereich IT.
Du bist mindestens im 3. Semester des Bachelor-studiengangs, kannst überdurchschnittlich gute Leistungen vorweisen und interessierst dich für Digitalisierung und Medien?
Socially (IR)Responsible Algorithms: How the internet can betray our privacy - Seminar Wrap-Up
Social media has changed the way we interact and communicate. It provides us with great opportunities to meet with friends and colleagues all over the world. It delivers interesting information on a daily base and makes us continuously discover new things. It keeps us up to date and helps us to navigate through a rocky and often overwhelmingly complex world. By nurturing us with the necessary knowledge and giving us the needed bonds with our peers, social media has become a vital part of our daily life.
Why are discounters focusing on organic products? – Interview with Professor Krafft by Radio RST
Around 80 percent of people in Germany regularly or occasionally buy organic products. More and more of them are also available from discounters. According to a recent study conducted by the Bundesministerium für Ernährung und Landwirtschaft, discounters are consumers’ second most important point of contact for purchasing organic products. Against this background, Radio RST is pursuing the goal of examining this trend in greater detail as part of the broadcast series "Bio vom Discounter".
Advice for retailers: How to better leverage data from and for valuable customer relationships
Professor Krafft, MCM scholar and head of the Chair of Marketing Management (IfM), is the lead author of the study “Insight is Power: Understanding the Terms of the Consumer-Firm Data Exchange”, co-authored by a multinational research team consisting of, among others, V. Kumar, Colleen Harmeling, Siddharth Singh, Ting Zhu, and Jialie Chen.