As every summer semester, the Chair of Marketing Management (IfM) offered a project seminar in cooperation with a well-known company also in 2023. Together with this year´s partner, DEICHMANN SE, 24 Major Marketing students had the opportunity to participate. Five current and relevant topics around “The Future of Retailing @ Deichmann” invited the students to connect scientific methodologies and marketing-related practical skills in a practice-oriented project.
Successful IfM Project Seminar in Cooperation with DEICHMANN SE
Marketing Center Münster shows its athletic side at school-wide WiWi-Cup soccer tournament!
The Marketing Center Münster showcased its sporting talent at this year's WiWi-Cup held in Gievenbeck, Münster on June 7, 2023. Fittingly named the "Marketing Mavericks 23", the team consisted of a mix of academic staff from the Chair of Marketing & Media and the Chair of Marketing Management along with student assistants and friends. As the WiWi-Cup annually attracts numerous soccer enthusiasts associated with the Münster School of Business and Economics, the Marketing Center Münster was proud to be part of this exciting event!
Several MCM members participated in premiere global doctoral consortium by the American Marketing Association
The AMA-Sheth Foundation Doctoral Consortium brings together doctoral students from leading business schools around the globe to facilitate learning and networking among doctoral students and faculty members. Faculty members are invited by the organizers to participate and the business schools can send one doctoral student to the Consortium. Thus, being part of the Consortium is a great honor for all participants.
CEM visits Porsche – Omni-channel management in the luxury automotive industry
From May 11 to May 12, 20 highly motivated students of the Circle of Excellence in Marketing (CEM) embarked on an exciting two-day trip to Stuttgart-Zuffenhausen to gain valuable insights into work practices, atmospheres, and career opportunities at Porsche.
Chair of Marketing Management decisively involved in new publication in the Journal of the Academy of Marketing Science
What is happening to my nearby stores?
The own- and cross-effect of a radical store transformation on existing customers
Münster's Marketing Students explore the Value Potential of the Metaverse, in Virtual and Physical Worlds!
Münster's marketing students recently delved into the potential value of the metaverse as part of their seminar on "Metaverse Marketing" hosted by Ronny Behrens, Philo Freiboth, and David Jütte from the Chair of Marketing and Media. The first part of the seminar comprised three events, featuring industry experts who discussed distinct aspects of the metaverse.
Professor Krafft gives laudatory speech for Finne brewery at the Marketing Club Münster Osnabrück
On May 16, Professor Manfred Krafft gave the laudatory speech for this year’s Marketing award at the regional Marketing Club Münster Osnabrück.
Picnic’s Area Potential Model: Insights From the Guest Lecture by Martin Wolter and Yannick Männersdörfer
On Friday, May 5, 2023, more than 400 students came to lecture hall H1, the largest at the University of Münster, despite the upcoming weekend. The reason was a guest lecture by the company Picnic as part of the bachelor course Marketing Analytics 1.
