Today, Thorsten Wiesel and his 40-strong team work in the former premises of the Bundesbank. The start-ups that test their ideas with the help of REACH are addressing questions related to, for example, urban gardening, crop science or transaction platform solutions.
In agricultural regions, product queens are crowned who give a face to a product or industry of their region. In an interview with "Die Glocke", Professor Krafft explains which marketing concepts are used to increase the value of the products represented.
“Subscription-based online streaming services have fundamentally changed the rules of the game in the entertainment industry,” stated Dr. Malte Probst, Senior Vice President Film and Entertainment Portfolio at Sky Deutschland, during his guest lecture as part of Professor Thorsten Hennig-Thurau's and Dr. Ann-Kristin Kupfer’s master's lecture "Entertainment Media Marketing". During his presentation entitled "Transforming an Old School Business - Can You?" on January 27, 2021, Dr.
The MCM will soon launch its very first virtual research institution, the “eXperimental Reality Lab at MCM”. This Thursday, March 11, you will have a chance to meet VR expert and regular MCM guest Björn Ognibeni who will serve as Strategic Director of the forthcoming XRLab at MCM initiative.
Manfred Krafft Delivers the Laudatory Speech for Professor Sönke Albers as the Recipient of the 2020 Sales SIG Lifetime Achievement Award
A large virtual audience, consisting of distinguished scholars, friends, and family members, gathered across time zones, countries, and continents on February 19 to honor Professor Sönke Albers for his outstanding academic contributions. Professor Albers, who is connected to all senior and junior faculty members of the Marketing Center Münster, was presented with the Lifetime Achievement Award from the Special Interest Group on Selling and Sales Management (Sales SIG) at the 2021 AMA Winter Academic Conference.
„Disney+ hatte einen Doppeleffekt“ - Professor Hennig-Thurau in Blickpunkt:Film über die aktuellen Veränderungen in der TV- und Streamingbranche
Mit dem Aufkommen von Video-Streamingdiensten hat sich die Medienlandschaft grundlegend gewandelt. Während TV-Sender Anfang der 2000er Jahre den Bewegtbildmarkt dominierten, sehen sich die Fernsehhäuser heute mit neuen Konkurrenten wie Netflix oder Amazon Prime Video konfrontiert. Mit Disney+ stieg Anfang 2020 ein weiterer namhafter Wettbewerber in das Streaminggeschäft ein – der erste Streamer „Made in Hollywood“, dem weitere Unterhaltungskonzerne folgen werden.
On January 29, the Chair of Marketing Management (IfM) welcomed two representatives of Engelhard Arzneimittel for a guest lecture of this year's course "Sales Management". Tobias Frank, Director Sales National, and Christine Collot, Head of Shopper and Trade Marketing, gave the MCM students as well as Prof.
On Monday, January 24, Dr. Mirja Kroschke from the Otto Group was a virtual guest in the course "Consumer Behavior". In her presentation, she gave students insights into the use of artificial intelligence to holistically improve the customer experience at the Otto Group. Dr. Kroschke works as a project manager and business intelligence strategist in the Otto Group's Data Lab. She is also a familiar face at the Chair of Marketing Management, having earned her PhD there in 2017 and served as a Postdoc until 2019.