From June 22 to 24, the Marketing Center Münster welcomed Prof. Leo Paas from the University of Auckland as a guest. Professor Paas is a marketing professor and the director of the Master of Business Analytics program. His research focuses on using analytics and artificial intelligence to solve practical business problems.
Prof. Leo Paas Visits the Marketing Center Münster
APPLY | Become a Student Assistant @IWM
Das Institut für Wertbasiertes Marketing an der Universität Münster sucht fortlaufend studentische Hilfskräfte (m/w/d) für 8h/Woche (Arbeitszeit flexibel einteilbar)
WER SIND WIR?
Prof. Dr. Sebastian Hohenberg named Outstanding Reviewer by the Journal of Marketing
Prof. Dr. Sebastian Hohenberg, Chair of Digital Transformation and Co-Director of the Center for Business Transformation, has been named an Outstanding Reviewer by the Journal of Marketing.
Congratulations to Sebastian on this achievement.
Read the full news article here.
Prof. Dr. Manfred Krafft Appointed as Data Editor at the Journal of Marketing
Prof. Dr. Manfred Krafft has been appointed as a Data Editor at the Journal of Marketing (JM) — one of the most influential and widely read academic journals in the marketing discipline, published by the American Marketing Association (AMA).
Now Open | Registration for MCM seminars in winter 2026
The registration for MSc seminars offered by the Marketing Center Münster in the winter semester 2026/2027 is now open.
Please submit your preferences by June 19, 2025 (23:59 hrs) via the term-independent Learnweb course: MCM_MScSeminars
Next summer, we offer four seminars with various topics:
MCM at EMAC 2026 in Bath
From June 2nd until June 5th 2026, the EMAC Spring Conference was held at the University of Bath, bringing together marketing scholars from across Europe and beyond. Once again, the MCM was well represented – with contributions spanning topics such as pop-up stores, brand rivalry, customer relationship management, sales strategy, pricing, virtual and augmented reality in marketing, as well as the use of text and language in consumer research.
Verleihung der Honorarprofessur für MCM-Lehrsbeauftragten Dr. Christian Böing am 19.6.
Das MCM lädt ein!
Am 19. Juni 2026 (Freitag in einer Woche!) ist es soweit - dann bekommt Dr. Christian Böing die Honorarprofessur der Fakultät Wirtschaftswissenschaften unserer Universität Münster verliehen.
Das Marketing Center freut sich und ist stolz, die beeindruckenden Leistungen und das große Engagement seines Alumni für die Fakultät, das Marketing Center Münster und den Marketing Alumni Münster e.V. (dessen langjähriger Vorsitzender Dr. Böing war) auf diese besondere Weise und mit dieser seltenen Auszeichnung ehren zu können!
The new issue of MCM News is out now!
The latest edition of MCM News is here — and it comes with a question that has shaped marketing research and education for decades, yet feels more relevant than ever in the age of Big Data, real-time tracking, and generative AI: what has fundamentally changed over the past 25 years, and what has remained surprisingly stable? In our cover story, Prof. Manfred Krafft and Jun.-Prof.
When customers are held captive by firms: New article in IJRM by Prof. Hennig-Thurau and a global team of co-authors
In a new article which is now forthcoming in IJRM - International Journal of Research in Marketing, a global team of marketing scholars including LMM Chair Prof. Thorsten Hennig-Thurau introduces Spatial Captivity, a concept the authors define as perceived physical limitations on an individual’s free movement in the immediate material surroundings.