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IWM

Studentische Hilfskräfte am IWM gesucht!

Das Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms-Universität Münster sucht ab sofort oder früher studentische Hilfskräfte (mind. 5 h /Woche). Weitere Informationen entnehmen Sie bitte der Ausschreibung.

 

Haben wir Ihr Interesse geweckt? Dann lassen Sie uns an Ihrer Begeisterung für die Marketingwissenschaft teilhaben!

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LMM

Studentische Hilfskraft mit Schwerpunkt IT am Lehrstuhl für Marketing & Medien gesucht!

Der Lehrstuhl für Marketing & Medien der Westfälischen Wilhelms‐Universität Münster sucht zum nächstmöglichen Zeitpunkt eine studentische Hilfskraft (6 Std./ Woche) für den Bereich IT.


Du bist mindestens im 3. Semester des Bachelor-studiengangs, kannst überdurchschnittlich gute Leistungen vorweisen und interessierst dich für Digitalisierung und Medien?

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JPM Kübler

Socially (IR)Responsible Algorithms: How the internet can betray our privacy - Seminar Wrap-Up

Social media has changed the way we interact and communicate. It provides us with great opportunities to meet with friends and colleagues all over the world. It delivers interesting information on a daily base and makes us continuously discover new things. It keeps us up to date and helps us to navigate through a rocky and often overwhelmingly complex world. By nurturing us with the necessary knowledge and giving us the needed bonds with our peers, social media has become a vital part of our daily life. 

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IFM

Why are discounters focusing on organic products? – Interview with Professor Krafft by Radio RST

Around 80 percent of people in Germany regularly or occasionally buy organic products. More and more of them are also available from discounters. According to a recent study conducted by the Bundesministerium für Ernährung und Landwirtschaft, discounters are consumers’ second most important point of contact for purchasing organic products. Against this background, Radio RST is pursuing the goal of examining this trend in greater detail as part of the broadcast series "Bio vom Discounter".

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IFM

Advice for retailers: How to better leverage data from and for valuable customer relationships

Professor Krafft, MCM scholar and head of the Chair of Marketing Management (IfM), is the lead author of the study “Insight is Power: Understanding the Terms of the Consumer-Firm Data Exchange”, co-authored by a multinational research team consisting of, among others, V. Kumar, Colleen Harmeling, Siddharth Singh, Ting Zhu, and Jialie Chen.

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