Another great achievement by the Marketing Center Münster:
The paper entitled "What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers" co-authored by Professor Manfred Krafft and former Chair of Marketing Management team members Dr. Mirja Kroschke and Dr. Felix Lehmkuhle has been published in print in the prestigous Journal of the Academy of Marketing Science (JAMS).
Established in 2010, the Marketing Center’s Brown Bag Seminar serves as a platform for intellectual and social exchange: leading scholars from around the world present their current and ongoing research projects to the MCM community of researchers and discuss their work with them.
On December 1, the Chair of Marketing Management (IfM) had the pleasure of welcoming Mars as guest speakers in the Sales Management course. This longstanding tradition of Mars guest lectures is highly valued, offering students valuable insights from real-world corporate practice.
On December 8, the Chair of Marketing Management was thrilled to host Engelhard Arzneimittel in this year's Sales Management course. During the guest lecture, Tobias Frank, Sales Director National, shared valuable insights on sales territory alignment and provided a detailed examination of the pharmaceutical industry. Engelhard Arzneimittel's visits to the Sales Management course have become a cherished and longstanding tradition, highlighting their commitment to education.
Dear students,
as of now, you can apply for the MCM seminars in the summer semester 2024.
Please specify your preferences until December 18, 2023 - 23:59.
The following seminars will be offered in the next semester:
The new publication “The Future of Physical Stores: Creating Reasons for Customers to Visit” co-authored by Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkuhle (University of Münster), Manfred Krafft (University of Münster), Lien Lamey (KU Leuven) and Anne L. Roggeveen (Babson College) is published by the Journal of Retailing.
This winter semester 2023/24 the Marketing Center Münster had again the pleasure to welcome Prof. Dr. Wayne Hoyer from the University of Texas, Austin in Münster.
As longstanding visiting international professor, Prof. Hoyer was invited to give a lecture for the Marketing master course Consumer Behavior.
From November 13 to 17, 2023, the Chair of Marketing Management welcomed Assistant Professor Stijn Maesen from Imperial College, London. Professor Maesen, who earned his Ph.D. in Marketing from KU Leuven, brings a wealth of experience from his previous work in marketing research at GfK.
Unlocking the Future of the Movie Industry – 08.11.2023
Join the Chair of Marketing & Media at the upcoming marketing&media*talk for an exciting discussion on the future of the movie industry with renowned and analytically minded industry expert Dr. Malte Probst!