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MCM

The research we do at the MCM — in just SEVEN words

At the MCM, we are proud to provide the business students at the Universität Münster with a premium education in market-based management — built on academic excellence, thought leadership, and strong ties to the business world.

But we are not just educators — but also scientists.
So, what kind of scholarly research do we actually pursue?

To offer a glimpse, our social media team members Lara Minor and Nora Duschner gave us MCM scholars a challenge:
Describe your research in exactly seven words.

Read more about The research we do at the MCM — in just SEVEN words
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MCM

Circle of Excellence in Marketing | Apply until April 22!

The current application round for the student support program "Circle of Excellence in Marketing" ends on April 22, 2024.

The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.

Read more about Circle of Excellence in Marketing | Apply until April 22!
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MCM

Amazon Insights! Florian Mair inspires at the Marketing Center Münster

Last week, the Marketing Center had the privilege of welcoming Florian Mair, Head of Amazon's Europe-wide fashion and apparel business and General Manager at the world-leading etailer, for not just one, but two engaging events. Florian Mair’s visit provided students with unique insights into Amazon's strategies that so strongly impact consumers as well as businesses on a global scale, the world of digital business as a whole, and invaluable career advice.

 

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Sonja Gensler

Guests@MCM | Prof. Michaela Draganska

Prof. Michaela Draganska from Drexel University (USA) visits MCM

The Marketing Center Münster (MCM) recently had the honor of welcoming Professor Michaela Draganska from Drexel University, Philadelphia.

During her visit, she shared valuable insights into her research on how digital content influences subscription behavior, presented as part of our MCM Brown Bag seminar series.

Read more about Guests@MCM | Prof. Michaela Draganska

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