Last week, the Marketing Center had the privilege of welcoming Florian Mair, Head of Amazon's Europe-wide fashion and apparel business and General Manager at the world-leading etailer, for not just one, but two engaging events. Florian Mair’s visit provided students with unique insights into Amazon's strategies that so strongly impact consumers as well as businesses on a global scale, the world of digital business as a whole, and invaluable career advice.

Established in 2010, the Marketing Center’s Brown Bag Seminar serves as a platform for intellectual and social exchange: leading scholars from around the world present and discuss their current and ongoing research projects with the MCM research community. 

Right before Christmas, University of Münster’s Marketing Center had the pleasure of hosting P.K. Kannan (University of Maryland), a leading marketing scholar and an expert in applying modeling, econometrics, machine learning, and AI methods to substantive issues in marketing. In addition to personal meetings with MCM’s faculty and PhD candidates, P.K.

Dear students,

as of now, you can apply for the MCM seminars in the summer semester 2025.
Please specify your preferences until December 13, 2024 - 23:59.

Online application for the MCM master seminars in the summer semester 2025

The following seminars will be offered in the next semester:

Also this year the academic family “SALTY“ of professor Sönke Albers (KLU) met to discuss the latest developments in Marketing.

The current application round for the student support program "Circle of Excellence in Marketing" ends on October 20, 2024.

The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.