Since its founding in 2000, the Mallen Conference on the Economics of Filmed (and Other) Entertainment has provided a unique forum for leading scholars and industry executives to exchange insights into the economics, management, and marketing of entertainment.
A new semester brings new faces, fresh perspectives, and the start of an exciting journey!
In early October, the Marketing Center Münster (MCM) welcomed its new MSc Business Administration – Major Marketing students to the annual Major Marketing Bootcamp hosted by Prof. Sonja Gensler.
💡 Prof. Dr. Sebastian Hohenberg recently contributed to the Industrial Marketing Management Summit: Baltic States at Kozminski University in Warsaw, which brought together the international B2B research community to discuss current developments and future research opportunities.
Du hast Spaß an Social Media und möchtest das MCM aktiv mitgestalten? Dann suchen wir dich! Entwickle eigene Content-Ideen und begleite Vorlesungen, Events und besondere Veranstaltungen mit der Kamera.
This summer semester, 24 bachelor students had the opportunity to participate in the seminar "Future of Sports Business", organized by Prof. Thorsten Wiesel and Niklas Unke of the Institute for Value-based Marketing and the Institute for Cooperatives (IfG), in collaboration with Schalke 04 and the Uni Baskets Münster.
Prof. Dr. Sebastian Hohenberg, Chair of Digital Transformation and Co-Director of the Center for Business Transformation, has been named an Outstanding Reviewer by the Journal of Marketing.
Congratulations to Sebastian on this achievement.
Read the full news article here.
The registration for MSc seminars offered by the Marketing Center Münster in the winter semester 2026/2027 is now open.
Please submit your preferences by June 19, 2025 (23:59 hrs) via the term-independent Learnweb course: MCM_MScSeminars
Next summer, we offer four seminars with various topics:
From June 2nd until June 5th 2026, the EMAC Spring Conference was held at the University of Bath, bringing together marketing scholars from across Europe and beyond. Once again, the MCM was well represented – with contributions spanning topics such as pop-up stores, brand rivalry, customer relationship management, sales strategy, pricing, virtual and augmented reality in marketing, as well as the use of text and language in consumer research.
The latest edition of MCM News is here — and it comes with a question that has shaped marketing research and education for decades, yet feels more relevant than ever in the age of Big Data, real-time tracking, and generative AI: what has fundamentally changed over the past 25 years, and what has remained surprisingly stable? In our cover story, Prof. Manfred Krafft and Jun.-Prof.
Applications for the Master in Business Administration - Major Marketing at the Marketing Center Münster are now open until July 15, 2026!