Marketing Alumni Vlog | Research at the MCM

The Marketing Alumni Verein e.V. has launched a series of videos. In short clips of approx. 3-4 minutes, researchers at the MCM share their insights and research results in a short interview.
Marketing Alumni Vlog #1:
Bachelor Meets Master - 2nd Edition
Mit diesem Format sollen Studierende der BWL in Kontakt mit den Masterstudierenden des Marketing Center Münster gebracht werden. Bei einem offenen Gespräch können jegliche Fragen zu möglichen Masterstudiengängen gestellt werden. Interessierte Bachelor- und Masterstudierende können sich über dieses Formular für das Format anmelden.
Neu und virtuell in Münster: Das eXperimental Reality Lab XRLab@MCM!

Nach der Digitalisierung nun die Virtualisierung: Das Marketing Center Münster ruft als neue Forschungsinitiative das eXperimental Reality Lab ins Leben.
Kick-Off | Project Seminar in cooperation with Tchibo
Virtual Visit at the MCM – Interview with Susan Choi in the Market Research Class

The Chair of Marketing Management (IfM) was delighted to welcome Susan Choi for an interview. The interview was part of this year's Market Research class, and it perfectly connected the lecture's learnings with valuable insights from practice.
1st Lecture | Market Research (Quantitative Marketing)
Begin | 1st term SS 2021
Learning about Digital Asia in Cyberspace: Meet Björn Ognibeni at Altspace VR!

The MCM will soon launch its very first virtual research institution, the “eXperimental Reality Lab at MCM”. This Thursday, March 11, you will have a chance to meet VR expert and regular MCM guest Björn Ognibeni who will serve as Strategic Director of the forthcoming XRLab at MCM initiative.