On June 20, the award ceremony for the "Preis der Deutschen Marktforschung" took place in Frankfurt am Main as part of the congress of German market research.
From June 8 to 11, Michael Gerke and Tim Kalwey (both doctoral students at the Chair of Marketing Management) attended the Global Sales Science Institute (GSSI) conference in Frankfurt am Main.
Due to increased international competitive pressure, supplier companies in the B2B sector are transforming from product providers to solution providers. In the solutions business, suppliers provide their customers with individual offerings with the aim of improving customer processes by solving strategically important customer problems. However, solutions can only be successful if customers actively participate in the different phases of the solutions process, namely the definition of requirements, the implementation as well as the review of the offering.
The exam will take place in room 110 (HMB). Please use the entrance of the Heribert Meffert Library.
On April 7 and 8, 2022, 17 members of the Circle of Excellence in Marketing from the Universities of Cologne, Berlin and Münster had the opportunity to get to know the world of Vodafone on two exciting online workshop days.
The WWU, under the leadership of Professor Manfred Krafft, has been awarded funding for partnerships in higher education through the "Erasmus+" program. Despite first experiences with Erasmus+ at the University of Münster, this is a particularly pleasing result, as only a few funding applications in the co-application procedure have been approved so far for the WWU. The project duration is 3 years.