The Marketing Center Münster had the pleasure to welcome Cait Lamberton, University of Pittsburgh, and Rebecca Walker Reczek, Ohio State University, for the first time to Münster! The two scholars are global thought leaders in the field of consumer research, as evidenced by numerous impressive publications and awards.
Professors Cait Lamberton and Rebecca Walker Reczek taught a Doctoral Course on Consumer Behavior at the MCM
MCM researchers at the AMA Sheth Foundation Doctoral Consortium in Leeds/UK
Thought leaders and emerging scholars from around the world gathered at the University of Leeds for an enriching four days of collaborative learning, innovation and networking. Among them were Professor Manfred Krafft and Julian Allendorf from the Marketing Center Muenster.
CEM Henkel-Workshop: Creativity, Innovation and Sustainability
25 students from Free University of Berlin, University of Cologne and University of Muenster participated in this year’s Circle of Excellence in Marketing (CEM) Henkel-Workshop, which took place on July 5 at the Henkel headquarters in Dusseldorf. The day started with a welcome note by Jana Mueller, Employer Branding Manager at Henkel. She introduced students to the history, the values and the career opportunities at Henkel.
Dr. Wayne D. Hoyer from the University of Texas to visit the MCM
The MCM is pleased to welcome Dr. Wayne D. Hoyer from the University of Texas in Austin, USA. He will stay at the MCM from September 5, 2018 for approximately one year. Dr. Hoyer is an expert in Consumer Behavior, Customer Insight, and Marketing Communications. His research encompasses amongst others, Processing and Decision Making, Customer Relationship Management, and Advertising Information Processing.
Dr. Bodo Lang from the University of Auckland to visit Muenster
The MCM is delighted to welcome Dr. Bodo Lang from the University of Auckland during his visit to Germany. He will stay at the MCM from the 1st to the 10th of August. We are especially glad that he will accompany the team of the Institute of Marketing to a doctoral seminar taking place in Rothenberge.
Sonja Gensler zur außerplanmäßigen Professorin ernannt
Seit 2016 ist Dr. Sonja Gensler Akademische Oberrätin am IWM. Schon 2012 war sie von der Rijksuniversiteit Groningen an das MCM gewechselt, wo sie zunächst als Akademische Rätin aktiv war. Während dieser Zeit konnte sich Sonja Gensler durch hervorragende Leistungen in Forschung und Lehre auszeichnen. So erhielt sie im März 2018 gemeinsam mit ihren Ko-Autoren Professor Scott Neslin (Dartmouth) und Professor Peter Verhoef (Groningen) für ihren Artikel „The Showrooming Phenomenon: It’s More than Just About Price“ den Best Paper Award der Zeitschrift Journal of Interactive Marketing.
Application for the MCM seminars for the winter semester 2018/19
Dear students,
as of now, you can apply for the MCM seminars for the winter semester 2018/19. Please specify your preferences until July 31, 2018.
Application for the MCM seminars for the winter semester 2018/19 [closed]
The following seminars are offered:
Best Paper Award | TechSIG Lazaridis Prize for Manfred Krafft, Christine M. Arden and Peter C. Verhoef
The article “Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?” by Manfred Krafft, Christine M. Arden and Peter C. Verhoef has been awarded as "Best Paper for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity" in the Journal of Interactive Marketing.
CEM Arvato-Workshop: Digital Transformation of Customer Service
From July 3 to 4, 22 members of the Circle of Excellence in Marketing (CEM) from Berlin, Cologne and Muenster attended a workshop at Arvato Bertelsmann at its headquarters in Guetersloh. The workshop on digital transformation of customer service was hosted and organized by Jiaqing Zhong and Karsten Kraume from the Arvato CRM Solutions division.