On November 7, 2018, Philipp Markmann (CMO L'Oréal) gave a guest lecture on "Perfect match of beauty and tech" as part of the course Market-oriented Leadership. He provided insights into the strategies L'Oréal is pursuing to respond to consumer demands in a technology-driven world.
"Perfect match of beauty and tech" | Guest lecture by L'Oréal | Market-oriented Leadership
Workshop | Bewerbungstraining (by IWM and FERRERO)
Das Institut für Wertbasiertes Marketing und FERRERO laden ein zum BEWERBUNGSTRAINING
Donnerstag, 17. Januar 2019
Raum: HMB 110
Beginn: 15:00 Uhr
Ende: ca. 18:00 Uhr
Alles Wissenswerte rund um das Thema Bewerbung | Das 1x1 der Bewerbung | Worauf es im Assessment Center ankommt -Dos und Don‘ts
Eine Anmeldung zu der Veranstaltung ist bis zum 10.12.2018 möglich.
Research “expedition” to Chicago, New York, and Washington
From October 15 to 27, Manfred Krafft visited research partners in Chicago, New York City, and Washington, DC. He first met Anne Coughlan, a marketing professor at Northwestern University, to continue his research on top performing direct selling distributors. Both professors discussed research results, conducted additional analyses, and drafted a presentation of their findings. Professor Krafft also met with Vijay Viswanathan from Northwestern’s IMC group and discussed future research initiatives.
Prof. Thorsten Hennig-Thurau über die Erfolgsformel der Unterhaltungsbranche
Prof. Thorsten Hennig-Thurau ist Inhaber des Lehrstuhls für Marketing & Medien am Marketing Center Münster. Gemeinsam mit Prof. Mark B. Houston von der Texas Christian University in Fort Worth hat Prof. Hennig-Thurau das Buch „Entertainment Science. Data Analytics and Practical Theory for Movies, Games, Books, and Music“ verfasst, dass sich mit den Faktoren auseinandergesetzt, die über den Erfolg und Misserfolg von Entertainmentprodukten entscheiden.
Meet the MCM Alumni Event on November 15, 2018 | Johanna Alfs (BCG)
15. November 2018
HMB RAUM 110
Beginn 18:00 Uhr
MEET THE MCM ALUMNI Johanna Alfs
Eine Anmeldung zu der Veranstaltung ist erforderlich und die Teilnehmerzahl ist auf 15 Teilnehmer/innen begrenzt.
Institut für Wertbasiertes Marketing @ MCM
Am Stadtgraben 13-15
48143 Münster
Deutschland
Lernen Sie unsere Alumni kennen und erfahren Sie, was sie nach Abschluss des Studiums am MCM beruflich erlebt haben.
MCM students acquire Artificial Intelligence - First Big Data Seminar concludes with important insights for MCM Master Students
Recent years saw a remarkable increase of interest in the exploitation of large datasets in order to enhance consumer insights. Famous use cases such as Target’s ability to identify pregnant shoppers by changes in consumption behavior or micro targeting of voters with the help of user generated content have made the algorithmic evaluation of consumer behavior a state-of-the-art procedure to guide and support purchasing decisions, to select and present relevant content on online platforms, or to develop bespoke advertising campaigns.
MCM Spotlight: 100+ Seconds Münster Food for Thought with Mark B. Houston
The tenth episode of our video format MCM Spotlight – an interview series featuring distinguished guests of the Marketing Center – is on air! In (more or less) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
Münsteraner Marketing Symposium 2018 | Jetzt anmelden!
Am Freitag, den 09. November 2018, veranstaltet der Alumni-Verein des Marketing Center Münster sein alljährliches Symposium.
Melde Sie sich jetzt hier an und seien Sie dabei, wenn im Schloss Münster hochrangige Manager und Experten die zahlreichen Facetten des Themas „KI und Marketing Analytics - living by numbers?“ diskutieren.
AMA | Why the Future of Online Shopping Is Multi-Device, Not Mobile (feat. JM Article by Thorsten Wiesel)
Why the Future of Online Shopping Is Multi-Device, Not Mobile
Mobile conversion rates in retail may be low, but a new Journal of Marketing study shows that sales often increase when customers switch from mobile devices to desktop or laptop computers during their buying process.
Given its key insights, the forthcoming JM article appeals to a wide audience. Read and see more: