Jedes Jahr vergibt der Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB) auf seiner Jahrestagung den Preis für das beste neu erschienene bzw. grundlegend überarbeitete BWL-Lehrbuch. Für den VHB-Lehrbuchpreis 2021 wurde das Buch „Entertainment Science“ von Professor Thorsten Hennig-Thurau (Lehrstuhl für Marketing & Medien) und Mark Houston (Texas Christian University, Fort Worth) nominiert.
„Entertainment Science“ für den VHB-Lehrbuchpreis 2021 nominiert!
CULTMARTS 2019: Video Interview with Professor Hennig-Thurau about the Creative Industries and Emerging Markets in the “Era of Entertainment Science”
In September last year, MCM professor Thorsten Hennig-Thurau travelled to Bogotá/Colombia to offer the keynote speech of the first-ever CULTMARTS conference (see here). His presentation, entitled „Welcome to the Era of Entertainment Science“, was attended by about 500 managers from the creative industries.
Studie von LMM und Roland Berger zur Zukunft des deutschen Fernsehens ruft großes Medienecho hervor
In ihrer gemeinsam mit der Unternehmensberatung Roland Berger herausgegebenen Studie „Quo Vadis, deutsche Medien?“ argumentieren Professor Thorsten Hennig-Thurau und Ricarda Schauerte (Lehrstuhl für Marketing & Medien), dass sich die deutsche Fernsehlandschaft grundlegend wandeln wird.
Professor Hennig-Thurau offered key note on Entertainment Science at CULTMARTS conference in Bogotá
The conference, which was the first ever of its kind in Colombia and was attended by about 500 managers from the creative industries, took place on September 17 and 18, 2019 at Pontificia Universidad Javeriana in Bogotá, one of South America's leading research universities.
MCM TV proudly presents: "Mallen the Movie"
Documentary filmmaker Paul Rieth has created an eight-minutes look back at last year's 20th anniversary event of the world's primary scholarly conference on the business and economics of filmed entertainment. In 2018, the Mallen conference series moved to Europe for the first time after having been hosted at UCLA, Yale, and New York University, among others, with MCM professor Thorsten Hennig-Thurau co-chairing the conference with Berlin-based producer/scholar/entrepreneur Jannis Funk, in cooperation with Abraham S.
Ann-Kristin Kupfer and Thorsten Hennig-Thurau win the prestigious JAMS Best Paper Award!
Dr. Ann-Kristin Kupfer and Prof. Dr. Thorsten Hennig-Thurau have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the best article published in the Journal of the Academy of Marketing Science, one of marketing’s A journals. The MCM scholars win this year’s Sheth award for their article “Pre-Release Consumer Buzz”, which they have co-authored with WWU’s Visiting International Prof. Dr. Mark B. Houston (Texas Christian University, Texas) and Prof. Dr. Martin Spann from LMU Munich. For Prof.
MCM Spotlight: 100+ Seconds Münster Food for Thought with Rebecca Walker Reczek and Cait Lamberton
The eleventh episode of our video format MCM Spotlight – an interview series featuring distinguished guests of the Marketing Center – is on air! In (more or less) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
Prof. Thorsten Hennig-Thurau über die Erfolgsformel der Unterhaltungsbranche
Prof. Thorsten Hennig-Thurau ist Inhaber des Lehrstuhls für Marketing & Medien am Marketing Center Münster. Gemeinsam mit Prof. Mark B. Houston von der Texas Christian University in Fort Worth hat Prof. Hennig-Thurau das Buch „Entertainment Science. Data Analytics and Practical Theory for Movies, Games, Books, and Music“ verfasst, dass sich mit den Faktoren auseinandergesetzt, die über den Erfolg und Misserfolg von Entertainmentprodukten entscheiden.
Professors Cait Lamberton and Rebecca Walker Reczek taught a Doctoral Course on Consumer Behavior at the MCM
The Marketing Center Münster had the pleasure to welcome Cait Lamberton, University of Pittsburgh, and Rebecca Walker Reczek, Ohio State University, for the first time to Münster! The two scholars are global thought leaders in the field of consumer research, as evidenced by numerous impressive publications and awards.