Dr. Christian Böing Appointed Honorary Professor!
Dr. Christian Böing, a familiar face to many students at the Marketing Center Münster (MCM) through his lectures on Marketing Analytics and other subjects, was conferred with the title of Honorary Professor by the University of Münster and the Faculty of Business and Economics on December 3, 2025. With this prestigious appointment, the faculty recognizes Dr. Böing’s long-standing and exceptional commitment to the department, his outstanding achievements in market-oriented management, and his continuous contribution to teaching at the MCM.
Dissertation Award 2025: Dr. Christina Okoutsidou Honored for Outstanding Research on AI Influencers
The Rectorate of the University of Münster has awarded the Dissertation Award 2025 to 13 early-career researchers, honoring the best doctoral theses of the year. We are delighted to announce that Dr. Christina Okoutsidou, a former PhD student at the Chair of Marketing Management (IfM), received the award for the School of Business and Economics.
RETAIL NXT 2025: Prof. Manfred Krafft Discusses the Future of Retail
RETAIL NXT, held in Bad Vilbel near Frankfurt, has evolved from a bold endeavor in 2023 into the central get-together for retail technology experts in the heart of Europe. The event, which took place from September 30 to October 1, has become a must-attend conference for the industry's thought leaders, with over 1,000 participants.
Fresh Impulses for Research: The IfM Doctoral Colloquium in Rothenberge
From August 4 to 6, 2025, the IfM (Chair of Marketing Management) team spent three days at an off-site seminar at Landhaus Rothenberge to intensively discuss current research projects. The focus was on project presentations by each team member, which impressively showcased the thematic diversity at the institute. The critical and constructive discussions provided all participants with valuable input for their future work.
Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster
From May 19–23, 2025, Associate Professor Anna Salonen from the University of Jyväskylä (Finland) visited the Marketing Center Münster to collaborate with Dr. Victoria Kramer and Prof.
Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM
As businesses increasingly shift from selling products to offering integrated services and solutions—a transformation known as servitization—the question of how to adapt sales strategies accordingly has become ever more pressing. A new study co-authored by Dr.
From Theory to Practice: Hands-On Learning
In a world where effective negotiation is a key differentiator, our students recently participated in a highly engaging two-day workshop designed to elevate their skills and confidence in any negotiation setting. Led by Tobias Frank, Sales Director DE & AT at Engelhard Arzneimittel, the workshop provided invaluable real-world perspectives and practical strategies.
Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award
Prof. Manfred Krafft, Chair of Marketing Management (IfM) at the MCM, has recently had two papers published in leading academic journals: the prestigious Journal of Marketing and the Journal of Retailing. He has also been honoured with the Best Paper Award.
