SALTY Conference 2026 at KU Leuven
Once again, a large delegation from the Marketing Center Münster attended the SALTY conference, a longstanding fixture in the academic calendar. The SALTY community is an academic family, connected through a network of researchers whose roots can be traced back to the conference’s founder, Professor Sönke Albers (KLU).
Denver, Fort Collins, Colorado Springs: within a few weeks, Manfred Krafft and Frederik Ferié o
From June 2nd until June 5th 2026, the EMAC Spring Conference was held at the University of Bath, bringing together marketing scholars from across Europe and beyond. Once again, the MCM was well represented – with contributions spanning topics such as pop-up stores, brand rivalry, customer relationship management, sales strategy, pricing, virtual and augmented reality in marketing, as well as the use of text and language in consumer research.
In keeping with its annual tradition, the academic family “SALTY,” established by Professor Sönke Albers (KLU), convened to explore the latest frontiers in marketing.
With more than 60 attendants, the 26th edition of the Mallen Screen Entertainment Conference was one of the largest in the series’ history. After conferences at University of California at Los Angeles, Yale University, and Yeshiva University New York, the latest edition of the selective event brought together leading entertainment scientists with industry leaders in film and TV at Magdalene College of the University of Cambridge.
At the end of a successful year, we would like to highlight one final milestone. This December, three MCM scholars participated in two major conferences that allowed us to share our research and engage in productive academic exchanges.
Also this year the academic family “SALTY“ of professor Sönke Albers (KLU) met to discuss the latest developments in Marketing.
The AMA-Sheth Foundation Doctoral Consortium brings together doctoral students from leading business schools around the globe to facilitate learning and networking among doctoral students and faculty members. Faculty members are invited by the organizers to participate and the business schools can send one doctoral student to the Consortium. Thus, being part of the Consortium is a great honor for all participants.
Please join Educators-in-VR Founder Director Daniel Dyboski-Bryant and our XRLab@MCM's Research Executive Nilusha Aliman and Academic Director Professor Thorsten Hennig-Thurau on Thursday when they explore the powers of using VR in education and share their insights on how teaching can benefit from a virtual dimension!
In the middle of September, Professor Krafft and his team from the Chair of Marketing Management (IfM) visited the Department of Marketing at the Christian-Albrechts-Universität zu Kiel, which is headed by Professor Stefan Hoffmann. In compliance with the COVID 19 protection measures, an exchange-rich colloquium was organized that offered ample room for discussions.