The IfM assigns a master's thesis for the fourth quarter of 2017 in cooperation with "AMD-Netz". Interested and motivated master students are given the exciting opportunity of analyzing a large data set on the subject of patient care and can conduct research with practical relevance. Further information will be given during the informative meeting “Writing your theses at the MCM” on April 19th from 6 pm to 8 pm ULB Room 101.
The article "Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?" by Manfred Krafft, Christine M. Arden, and Peter C. Verhoef has been accepted for publication in Journal of Interactive Marketing.
In recognition of his significant and enduring contributions to the European Marketing Academy (EMAC) and his achievements of high levels of scholarship and as a leader in the field of marketing, Manfred Krafft has been appointed as EMAC fellow. Together with him, Ajay Kohli (Atlanta/USA, previous editor of Journal of Marketing) and Peter Verhoef (Groningen, VP Membership of EMAC) have been appointed as new fellows of EMAC. EMAC represents more than 1,000 European scholars in Marketing. The board of fellows consists of 17 recognized scholars, who stay fellows until their retirement.
Professor Manfred Krafft has been recently appointed as the first international member of the DSEF fellow program. The DSEF (Direct Selling Education Foundation) pursues the target of uniting science and economy by enabling an exchange among leading academics, students and industry executives. Currently, 75 renowned professors from various disciplines such as business administration, economics and law serve as DSEF fellows.
Unter dem Titel „Nach den Sternen greifen“ fand am 26. Januar die ProTalent-Stipendienfeier in der Aula des Schosses statt. In seiner Begrüßungsrede gratulierte Professor Dr. Johannes Wessels als Rektor der WWU den 206 ProTalent-Stipendiaten, denen zum Wintersemester 2016/17 eine finanzielle Förderung durch das Stipendium gewährt werden konnte.
Prof. Krafft and Dr. Tillmanns have been awarded the 2017 William Davidson Honorable Mention Award. They were runner-ups for the William R. Davidson Award with their article "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions". The award recognizes the best articles published in Journal of Retailing [VHB-Jourqual: A] in 2015.
Von Februar bis März wird die IfM-Mitarbeiterin Mirja Bues einen Forschungsaufenthalt am Marketing Department der Business School der University of Auckland verbringen. An diesem Marketing Department, das zu den führenden in der Asien-PazifikRegion zählt, forscht auch Professor Krafft seit Januar für ein halbes Semester.
The article "How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition" by Prof. Dr. Manfred Krafft and Dr. Sebastian Tillmanns is now available online at Journal of Marketing (Jourqual: A+): Direct link to the article.
The article "How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective" by Mirja Bues, Michael Steiner, Marcel Stafflage, and Manfred Krafft has been published in Psychology & Marketing (Jourqual: B).
Im Gespräch mit Joachim Thommes verweist Prof. Dr. Manfred Krafft in der aktuellen Ausgabe von Horizont darauf, dass die Grundidee der Dialogmethode auch unter den Bedingungen der Digitalisierung und Automatisierung des Marketing nichts an Relevanz verloren hat.