For entertainment and media students, managers, and scholars, there is now a reason to look forward to the end of this year. Professors Thorsten Hennig-Thurau (LMM) and Mark B. Houston (Texas A&M University) will then open a unique vault of more than 35 years of high-quality scholarly research on the entertainment industry in their book "Entertainment Science".
Coming soon: Entertainment Science, the book.
Assistant Professor in Marketing with tenure-track position advertised at the MCM
Münster School of Business and Economics (MSBE) at the University of Münster (WWU) has an open position as
Assistant Professor in Marketing (tenure-track position)
Applications are invited for an Assistant Professorship position in Marketing. The successful applicant would be part of the Marketing Center team of the Muenster School of Business and Economics.
Manuscript on Permission Marketing and Privacy Concerns accepted for publication
The article "Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?" by Manfred Krafft, Christine M. Arden, and Peter C. Verhoef has been accepted for publication in Journal of Interactive Marketing.
New homepage of the MCM is online now!
After one and a half years of hard work the MCM finally launches its new website.
We're very eager to receive your feedback via mcmwebadmins@uni-muenster.de.
Please enjoy!
Professor Manfred Krafft appointed as first international fellow of the Direct Selling Education Foundation
Professor Manfred Krafft has been recently appointed as the first international member of the DSEF fellow program. The DSEF (Direct Selling Education Foundation) pursues the target of uniting science and economy by enabling an exchange among leading academics, students and industry executives. Currently, 75 renowned professors from various disciplines such as business administration, economics and law serve as DSEF fellows.
Professor Manfred Krafft appointed as EMAC Fellow
In recognition of his significant and enduring contributions to the European Marketing Academy (EMAC) and his achievements of high levels of scholarship and as a leader in the field of marketing, Manfred Krafft has been appointed as EMAC fellow. Together with him, Ajay Kohli (Atlanta/USA, previous editor of Journal of Marketing) and Peter Verhoef (Groningen, VP Membership of EMAC) have been appointed as new fellows of EMAC. EMAC represents more than 1,000 European scholars in Marketing. The board of fellows consists of 17 recognized scholars, who stay fellows until their retirement.
Dr. Ann-Kristin Kupfer serves as Track Chair for the Summer AMA 2017
The prestigious American Marketing Association holds the annual Summer AMA conference 2017 in San Francisco, California. For this distinguished conference, Dr. An-Kristin Kupfer serves as chair for the “Digital Marketing, Social Media, and Entertainment Marketing” track, together with Professor Dr. Natasha Foutz from the University of Virginia.
Centrum für interaktives Marketing erneut als Bronze Förderer bei der ProTalent-Stipendienfeier ausgezeichnet
Unter dem Titel „Nach den Sternen greifen“ fand am 26. Januar die ProTalent-Stipendienfeier in der Aula des Schosses statt. In seiner Begrüßungsrede gratulierte Professor Dr. Johannes Wessels als Rektor der WWU den 206 ProTalent-Stipendiaten, denen zum Wintersemester 2016/17 eine finanzielle Förderung durch das Stipendium gewährt werden konnte.
Professor Wiesel übernimmt Vorsitz der Wissenschaftlichen Kommission Marketing
Prof. Dr. Thorsten Wiesel ist für den Zeitraum 2017/2018 einstimmig zum Vorsitzenden der Wissenschaftlichen Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e.V. gewählt worden.