Professor Manfred Krafft has been recently appointed as the first international member of the DSEF fellow program. The DSEF (Direct Selling Education Foundation) pursues the target of uniting science and economy by enabling an exchange among leading academics, students and industry executives. Currently, 75 renowned professors from various disciplines such as business administration, economics and law serve as DSEF fellows.

By participating in the DSEF fellows program, the Marketing Center Muenster profits from a broad network, recognition and full access to relevant research in the field of direct selling. In addition, the foundation provides its fellows online teaching modules, industry research reports and educational videos to teach students business practices in the direct selling business model.

Professor Krafft is grateful for serving as the first international DSEF fellow and considers this honor, among others, as an acknowledgement of the mutually beneficial research collaboration between his research team and DSEF. During his current research stay at the University of Auckland, Manfred Krafft is also working on two research projects in direct selling.