The research paper “Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution” by Professor Manfred Krafft (IfM), Professor Laszlo Sajtos (University of Auckland), and Professor Michael Haenlein (ESCP Business School) is now available at the Journal of Interactive Marketing (JIM).
Paper on the fourth industrial revolution by Professor Krafft et al. published at JIM
Umsatz durch Transformation
IfM-Wissenschaftler untersuchen Neuausrichtung von Einzelhandelsfiliale
Der Wettbewerbsdruck treibt viele stationäre Einzelhändler zu Investitionen: Um sich von Wettbewerbern abzugrenzen, gestalten die großen Lebensmitteleinzelhändler Aldi, Rewe, Edeka und Real ihre Filialen grundlegend um. Das Ziel der Einzelhändler liegt darin, den angestammten Kundenkreis zu binden und neue Kunden hinzuzugewinnen.
IfM is looking for new student assistants
The Chair of Marketing Management is looking for new student assistants (5h/week).
Are you interested? Let ́s get in touch! Please send your full application (incl. relevant certificates, references) to Felix Lehmkuhle. In case of any further questions, just give us a call (+49 251 83-25033).
Innovation Circle of Marketing e.V. donates € 2,000 to the Corona emergency fund for students
For many students, the current situation is extremely stressful. The loss of many part-time jobs due to the outbreak of Covid-19 poses great financial challenges for students.
Chair of Marketing Management Awarded for the Best Chair Project 2020
Sustainability, Artificial Intelligence and Social Media are currently revolutionizing the retail industry. At the EuroShop trade fair in Düsseldorf on February 18, leading representatives from research and business got together to discuss how recent developments in technology and society reshape the retail industry.
Anton Dreesmann Award
One of the areas most critically impacted by changing customer needs is retailing, both, online and offline. Therefore, “Retailing Beyond”, the 11th edition of the yearly congress of the Rabobank Anton Dreesmann foundation, focused on how to meet and strategically anticipate changes in the turbulent environment of local and global retailers in the Netherlands.
Guest Lecture by Dow Chemical in Sales Management
For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.
International guest lecturers visited Chair of Marketing Management
Under the direction of Prof. Dr. Manfred Krafft, the Chair of Marketing Management once again offered the master course Consumer Behavior. The lecture is characterized by the participation of well-known guest speakers as Dr. Pia Furchheim (ZHAW School of Management and Law), Prof. Dr. Karen Gedenk (University of Hamburg) and Prof. Dr. Wayne D. Hoyer (University of Texas at Austin).
Guest Lecture by Mars in Sales Management
On December 6, 2019, the IfM welcomed Frank Hanisch, Customer Business Director Mars Petcare and Nexan Chopra, EU Customer Business Director, from Mars. They were invited to give a guest lecture in the Master course Sales Management.