Prof. Dr. Rosanna Garcia (NC State University) is going to teach the course „Entrepreneurial Marketing“ while she is in Münster. Innovation and sustainability are two areas Dr. Rosanna Garcia is passionate about, especially when it comes to understanding how innovations gain traction and are accepted in the marketplace. Among other topics and issues, she has looked at how sustainable innovations come to be embraced while others struggle for acceptance – in particular, electric vehicles, car sharing and alternative energy sources for the home.
Prof. Rosanna Garcia (NCSU) visits the MCM from April 18 to May 5, 2017
Professor Hennig-Thurau co-chairs WOM workshop at University of Zaragoza
Together with Michael Haenlein, Professor of Marketing at the business school ESCP Europe, Thorsten Hennig-Thurau were invited to co-chair a two-day workshop on “Word of Mouth and Social Media Marketing in the Digital Era” at the University of Zaragoza in Spain. The event, in which ten doctoral students and professors presented their work in the field and got feedback from the audience and the co-chairs, was organized by Professor Dr.
Evert de Haan honored with SOM Award of the University of Groningen
Evert de Haan won the SOM Best PhD Dissertation Award 2016 of the University of Groningen (NL) for his dissertation ‘Creating, managing and monitoring customer value in the on- and offline world.’ Prof. Thorsten Wiesel was Evert’s co-promotor together with Prof. Peter Verhoef of the University of Groningen. Currently, Evert de Haan holds a position as Junior Professor in Marketing at Goethe University Frankfurt. Congratulations!
Softwareentwickler im Fachbereich BWL gesucht
Im Fachbereich BWL am Institut für Wertbasiertes Marketing der Westfälischen Wilhelms-Universität Münster ist zum nächstmöglichen Zeitpunkt befristet bis zum 31.10.2019 eine Stelle mit 100 % der regelmäßigen Arbeitszeit
einer Java Software-Entwicklerin/ eines Java Software-Entwicklers zu besetzen.
Für weitere Infomationen siehe: detaillierte Stellenausschreibung
Coming soon: Entertainment Science, the book.
For entertainment and media students, managers, and scholars, there is now a reason to look forward to the end of this year. Professors Thorsten Hennig-Thurau (LMM) and Mark B. Houston (Texas A&M University) will then open a unique vault of more than 35 years of high-quality scholarly research on the entertainment industry in their book "Entertainment Science".
Assistant Professor in Marketing with tenure-track position advertised at the MCM
Münster School of Business and Economics (MSBE) at the University of Münster (WWU) has an open position as
Assistant Professor in Marketing (tenure-track position)
Applications are invited for an Assistant Professorship position in Marketing. The successful applicant would be part of the Marketing Center team of the Muenster School of Business and Economics.
Manuscript on Permission Marketing and Privacy Concerns accepted for publication
The article "Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?" by Manfred Krafft, Christine M. Arden, and Peter C. Verhoef has been accepted for publication in Journal of Interactive Marketing.
New homepage of the MCM is online now!
After one and a half years of hard work the MCM finally launches its new website.
We're very eager to receive your feedback via mcmwebadmins@uni-muenster.de.
Please enjoy!
Professor Manfred Krafft appointed as first international fellow of the Direct Selling Education Foundation
Professor Manfred Krafft has been recently appointed as the first international member of the DSEF fellow program. The DSEF (Direct Selling Education Foundation) pursues the target of uniting science and economy by enabling an exchange among leading academics, students and industry executives. Currently, 75 renowned professors from various disciplines such as business administration, economics and law serve as DSEF fellows.
