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IWM

Prof. Rosanna Garcia (NCSU) visits the MCM from April 18 to May 5, 2017

Prof. Dr. Rosanna Garcia (NC State University)  is going to teach the course „Entrepreneurial Marketing“ while she is in Münster. Innovation and sustainability are two areas Dr. Rosanna Garcia is passionate about, especially when it comes to understanding how innovations gain traction and are accepted in the marketplace.  Among other topics and issues, she has looked at how sustainable innovations come to be embraced while others struggle for acceptance – in particular, electric vehicles, car sharing and alternative energy sources for the home.