The article "The Showrooming Phenomenon: It's More than Just About Price" by Dr. Sonja Gensler together with Prof. Peter Verhoef (Universität Groningen, Netherlands) and Prof. Scott Neslin (Dartmouth Business School, USA) is now available at Journal of Interactive Marketing. Direct link to the article.
Article by Dr. Sonja Gensler available online at Journal of Interactive Marketing
Info-Tag Master BWL 2017
Die Studienkoordination Master BWL veranstaltet am 15. Mai 2017 erneut einen Info-Tag für Studieninteressierte. Hier finden Sie weitere Informationen sowie den Link zur Anmeldung.
Sales Education Foundation names University of Muenster in 2017 ANNUAL magazine “Top Universities for Professional Sales Education” Listing
Top Sales Programs are recognized for elevating the sales profession through university education
The Marketing Center Muenster announces their recognition by the Sales Education Foundation (SEF) as a “Top Universities for Professional Sales Education” program in their 2017 ANNUAL magazine. SEF recognizes the Marketing Center Muenster for preparing students for successful careers in professional selling and helping to elevate the sales profession. The SEF 2017 ANNUAL magazine, their 10th edition, will be available on their website, www.salesfoundation.org, by the end of April.
Dr. Sonja Gensler für Wissenschaftspreis nominiert
Dr. Sonja Gensler ist zusammen mit Alec Minnema und Tammo Bijmolt (Universität Groningen) für den Wissenschaftspreis 2017 der niederländischen Marktforschungsvereinigung MOA (Zentrum für Informationen basierte Entscheidungsfindung & Marketing Research) nominiert. Die Nominierung bezieht sich auf die Forschungsprojekte rund um das Thema wie Online-Händler die Retourenquote reduzieren können.
Thesis Information-Evening
The MCM invites all students that are interested in writing their thesis at the MCM to an informative meeting on April 19th. All marketing chairs will be present.
Information on potential topics and organizational issues will be given. The meeting takes place at 6 p.m. in the room ULB 101 (next to the main library).
Master theses in cooperation with Münster Osnabrück International Airport
The Institute of Marketing assigns two master theses for the third quarter of 2017 in cooperation with Münster Osnabrück International Airport (FMO). Interested and motivated master students have the exciting opportunity of empirically analyzing potential marketing strategies for an international airport in a competitive environment.
Master's thesis in business cooperation (Q4 2017)
The IfM assigns a master's thesis for the fourth quarter of 2017 in cooperation with "AMD-Netz". Interested and motivated master students are given the exciting opportunity of analyzing a large data set on the subject of patient care and can conduct research with practical relevance. Further information will be given during the informative meeting “Writing your theses at the MCM” on April 19th from 6 pm to 8 pm ULB Room 101.
Top cited articles in Journal of Interactive Marketing by LMM-scholars
In the fall of 2013, Professor Hennig-Thurau, together with his colleague Charles Hofacker from Florida State University and Dr. Björn Bloching, Marketing Head of Roland Berger, co-edited a special issue of the Journal of Interactive Marketing, one of our discipline’s most-cited academic outlets (see for example http://www.scimagojr.com/journalrank.php?category=1406).
Joe Hair increases FIT between Muenster and Structural Equation Modeling
Muenster’s marketing academics enjoyed a fully packed week of hard work and hard fun with “multivariate legend” Professor Dr. Joe F. Hair, who not only taught students on the intricacies of both structural equation modeling, but also gave interesting insights by reflecting on his long and successful academic career. Although Professor Hair could not fully hide his enthusiasm for partial least squares, he covered also the covariance-based approach of structural equation modeling in his course.