Filme der Universal-Studios dürften zukünftig in den USA schon kurz nach dem Kinostart auch als Stream angeboten werden. Darauf haben sich die Kinokette AMC und Universal geeinigt. Lag die Frist bislang bei 75 bis 90 Tagen, so sieht die aktuelle Vereinbarung vor, dass Kinofilme fortan bereits nach 17 Tagen im Heimkino zu sehen sein können, wenn das Studio dies für sinnvoll hält. Im Gegenzug werden die AMC-Kinos an den Streaming-Erlösen beteiligt. Beide Unternehmen kündigten zudem an, eine ähnliche Vereinbarung auch für den europäischen Markt schließen zu wollen.
Universal-Filme kommen schneller ins Heimkino: Professor Thorsten Hennig-Thurau im Interview mit Web.de
Three articles by Professor Hennig-Thurau among the “Top 20” most cited articles in IJRM
The research database Scopus has revealed the most cited articles published by the "International Journal of Research in Marketing" (IJRM). IJRM is the official journal of the European Marketing Association and considered an A-journal in the JOURQUAL3 ranking due to its high scientific quality. All articles published in the journal since 2017 qualified for the “most cited” list.
Among the 20 most cited IJRM articles are three papers (co-)authored by researchers affiliated with Münster’s Marketing Center:
Successful IfM Project Seminar: Brand Management at Henkel Beauty Care
Despite this challenging digital Summer semester, the Chair of Marketing Management (IfM) and Henkel AG & Co. KGaA agreed to stick to their plan to provide 30 Marketing major students the opportunity to participate in a project seminar. Five current and relevant topics around “Brand Management at Henkel Beauty Care: How to Transform Strategy into Growth” required the students to connect both, scientific methodologies and marketing-related practical skills.
Virtual Guest Lecture by Interbrand about Successful Brand Management
As part of the bachelor's course in Marketing Operations, Juan Barrios, Senior Designer, and Max Riedel, Consultant Brand Strategy, explained how the company Interbrand is shaping brands in today’s dynamic world.
Interbrand is a New York-based, global marketing consultancy that focuses on brands and brand management. Interbrand has more than 16 offices in 14 countries and can look back at 45 years of experience in brand management.
Virtual Guest Lecture by edyoucated in Marketing Operations
On June 30, 2020 David Middelbeck, the co-founder & managing director of edyoucated, held a guest lecture as part of the Bachelor course Marketing Operations taught by Professor Manfred Krafft.
Application for the MCM master seminars in the winter semester 2020/21
Dear students,
as of now, you can apply for the MCM seminars in the winter semester 2020.
Please specify your preferences until August 19, 2020.
Online application for the MCM master seminars in the winter semester 2020/21 [closed]
The following seminars are offered:
The impact of the Corona crisis on the German economy: A podcast with Professor Manfred Krafft
The German economy has collapsed at record speed due to the corona crisis. While the overall economic performance has declined, some industries such as the aviation or the tourism sector are suffering particularly from the ongoing crisis.
Kathrin Regier accepted for the WiWi-Talents program
Once again, one of our MCM-students is chosen to be a real “WiWi-Talent”. Some weeks ago, our master student, Kathrin Regier, was nominated for the WiWi-Talents program by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. We can proudly announce that Ms. Regier was accepted for the program. Thus, the Chair of Marketing Management has successfully nominated 14 marketing students over the last five years and is therefore honored as “Talentschmiede” by the WiWi-Talents program.
"The shopping atmosphere must be right"
Interview with Professor Krafft about the wishes of supermarket customers
In conversation with the press office of the University of Muenster, Prof. Dr. Krafft gave insights into his findings on the buying behavior and wishes of today’s supermarket customers. He states that, on the one hand, some customers have an increasing need for a fast and hassle-free purchasing process, while on the other hand, others value a broad assortment, enough personnel, and an enjoyable atmosphere.