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MCM

The research we do at the MCM — in just SEVEN words

At the MCM, we are proud to provide the business students at the Universität Münster with a premium education in market-based management — built on academic excellence, thought leadership, and strong ties to the business world.

But we are not just educators — but also scientists.
So, what kind of scholarly research do we actually pursue?

To offer a glimpse, our social media team members Lara Minor and Nora Duschner gave us MCM scholars a challenge:
Describe your research in exactly seven words.

Read more about The research we do at the MCM — in just SEVEN words
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LMM

Why Buzz Matters: New A Journal Article by Prof Hennig-Thurau and Co-Authors in JPIM!

In Hollywood, the buzz for a new film is usually considered a good predictor of its success at the box office.

But Prof. Thorsten Hennig-Thurau from the MCM's Chair of Marketing & Media along with a team of marketing scholars from Toulouse and Karlsruhe now provide empirical evidence that buzz is actually so much more than just an indicator -- it's also infectious. The authors show that the buzz for a new product causes success by:

Read more about Why Buzz Matters: New A Journal Article by Prof Hennig-Thurau and Co-Authors in JPIM!
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IFM

Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM

As businesses increasingly shift from selling products to offering integrated services and solutions—a transformation known as servitization—the question of how to adapt sales strategies accordingly has become ever more pressing. A new study co-authored by Dr.

Read more about Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM
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IFM

From Theory to Practice: Hands-On Learning

In a world where effective negotiation is a key differentiator, our students recently participated in a highly engaging two-day workshop designed to elevate their skills and confidence in any negotiation setting. Led by Tobias Frank, Sales Director DE & AT at Engelhard Arzneimittel, the workshop provided invaluable real-world perspectives and practical strategies.

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IFM

Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award

Prof. Manfred Krafft, Chair of Marketing Management (IfM) at the MCM, has recently had two papers published in leading academic journals: the prestigious Journal of Marketing and the Journal of Retailing. He has also been honoured with the Best Paper Award.

Read more about Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award