Guest Lectures bring Sales Management to Life
This semester, students of the Sales Management course gained first-hand industry insights through two special guest lectures.
Dissertation Award 2025: Dr. Christina Okoutsidou Honored for Outstanding Research on AI Influencers
The Rectorate of the University of Münster has awarded the Dissertation Award 2025 to 13 early-career researchers, honoring the best doctoral theses of the year. We are delighted to announce that Dr. Christina Okoutsidou, a former PhD student at the Chair of Marketing Management (IfM), received the award for the School of Business and Economics.
APPLY | Become a Student Assistant @IWM
Das Institut für Wertbasiertes Marketing an der Universität Münster (Leitung: apl. Prof. Dr. Sonja Gensler) sucht fortlaufend studentische Hilfskräfte (m/w/d) für 5 -8h/Woche (Arbeitszeit flexibel einteilbar)
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Guest lecture | Dr. Ingo Reinhardt (buynomics)
Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster
From May 19–23, 2025, Associate Professor Anna Salonen from the University of Jyväskylä (Finland) visited the Marketing Center Münster to collaborate with Dr. Victoria Kramer and Prof.
MCM welcomes Max Backhaus and Rob Britton
Bridging Theory and Practice in CRM – Guest Lecture by Dr. Max Backhaus from OBI
Guests@IfM | Prof. Kenneth Husted & Prof. Snejina Michailova
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.