The Marketing Center Muenster announces their recognition by the Sales Education Foundation (SEF) as a “Top Universities for Professional Sales Education” program in their 2017 ANNUAL magazine. SEF recognizes the Marketing Center Muenster for preparing students for successful careers in professional selling and helping to elevate the sales profession. The SEF 2017 ANNUAL magazine, their 10^th edition, will be available on their website, www.salesfoundation.org, by the end of April.

The Institute of Marketing assigns two master theses for the third quarter of 2017 in cooperation with Münster Osnabrück International Airport (FMO). Interested and motivated master students have the exciting opportunity of empirically analyzing potential marketing strategies for an international airport in a competitive environment.

Muenster’s marketing academics enjoyed a fully packed week of hard work and hard fun with “multivariate legend” Professor Dr. Joe F. Hair, who not only taught students on the intricacies of both structural equation modeling, but also gave interesting insights by reflecting on his long and successful academic career. Although Professor Hair could not fully hide his enthusiasm for partial least squares, he covered also the covariance-based approach of structural equation modeling in his course.

Prof. Dr. Rosanna Garcia (NC State University)  is going to teach the course „Entrepreneurial Marketing“ while she is in Münster. Innovation and sustainability are two areas Dr. Rosanna Garcia is passionate about, especially when it comes to understanding how innovations gain traction and are accepted in the marketplace.  Among other topics and issues, she has looked at how sustainable innovations come to be embraced while others struggle for acceptance – in particular, electric vehicles, car sharing and alternative energy sources for the home.

Unter dem Titel „Nach den Sternen greifen“ fand am 26. Januar die ProTalent-Stipendienfeier in der Aula des Schosses statt. In seiner Begrüßungsrede gratulierte Professor Dr. Johannes Wessels als Rektor der WWU den 206 ProTalent-Stipendiaten, denen zum Wintersemester 2016/17 eine finanzielle Förderung durch das Stipendium gewährt werden konnte.

PD Dr. André Marchand erhielt Rufe an die BI Oslo und Universität zu Köln. Er hat den Ruf an die Universität zu Köln auf eine W2-Professur für „Marketing & Digital Environment“ zum 1. Juni 2017 angenommen. Die Themenschwerpunkte der neuen Marketingprofessur in Forschung und Lehre werden Digitalisierung, neue Medien und Innovationen sein.