For his paper on “Direct Selling Distributors – Why Do They Stay or Leave!”, Julian Allendorf has been awarded with the GSSI 2017 Best Doctoral Student Paper Award. The prize-winning paper is based on joint work with professors Anne T. Coughlan, PhD (Northwestern University, USA) and Dr. Manfred Krafft (Muenster). The award was handed over to Manfred Krafft by the President of Mauritius, Ameenah Firdaus Gurib-Fakim (see photo) during a conference reception on June 8.

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MCM Alumni Judith Henrichsmann, verantwortlich für Online-Marketing (DACH und UK) und global Mobile Marketing bei Airbnb, stellt sich in kleinem Rahmen ihren Fragen zu Jobeinstieg und ersten Karriereschritten.

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The Marketing Center Muenster announces their recognition by the Sales Education Foundation (SEF) as a “Top Universities for Professional Sales Education” program in their 2017 ANNUAL magazine. SEF recognizes the Marketing Center Muenster for preparing students for successful careers in professional selling and helping to elevate the sales profession. The SEF 2017 ANNUAL magazine, their 10^th edition, will be available on their website, www.salesfoundation.org, by the end of April.

The Institute of Marketing assigns two master theses for the third quarter of 2017 in cooperation with Münster Osnabrück International Airport (FMO). Interested and motivated master students have the exciting opportunity of empirically analyzing potential marketing strategies for an international airport in a competitive environment.

Muenster’s marketing academics enjoyed a fully packed week of hard work and hard fun with “multivariate legend” Professor Dr. Joe F. Hair, who not only taught students on the intricacies of both structural equation modeling, but also gave interesting insights by reflecting on his long and successful academic career. Although Professor Hair could not fully hide his enthusiasm for partial least squares, he covered also the covariance-based approach of structural equation modeling in his course.

Prof. Dr. Rosanna Garcia (NC State University)  is going to teach the course „Entrepreneurial Marketing“ while she is in Münster. Innovation and sustainability are two areas Dr. Rosanna Garcia is passionate about, especially when it comes to understanding how innovations gain traction and are accepted in the marketplace.  Among other topics and issues, she has looked at how sustainable innovations come to be embraced while others struggle for acceptance – in particular, electric vehicles, car sharing and alternative energy sources for the home.